Business plans and market research you can defend
Gjethe prepares business plans, market research, competitor analysis, customer personas, financial projections, unit economics, feasibility studies and go-to-market strategies. Every number is sourced or stated as an assumption you can test, so the plan holds up when investors, banks or grant reviewers ask questions.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Covers
- Plans, research, models, strategy
- Uses
- Funding, loans, grants, new markets
- Approach
- Sourced data, explicit assumptions
- Languages
- Albanian, English, German
Definition
What is business plans & research?
A business plan describes what a business does, its market, strategy, operations, team and financial outlook. Market research gathers and analyses information about customers, competitors and market size to inform those decisions.
The point of a plan isn't the document; it's the thinking. Writing down who the customer is, why they'll buy, how you'll reach them and what it costs exposes weak assumptions while they're still cheap to fix. Investors and banks read plans the same way: they test the assumptions. We help you build a plan where every number has a source or a stated, reasonable assumption behind it.
Who is it for?
Startups raising funding
Plans and models that support your pitch.
Businesses applying for loans
Plans in the format banks expect.
Non-profits and grant applicants
Feasibility and impact plans for funders.
Companies entering new markets
Market and competitor research before you invest.
What's included, and what you keep
What's included
- Executive summary
- Market sizing with sources
- Customer research and personas
- Competitor analysis
- Positioning and value proposition
- Business model and pricing
- Go-to-market strategy
- Operations and team plan
- Financial projections
- Unit economics and break-even analysis
- Risk and SWOT analysis
- Lean canvas or one-page plan
What you receive
Handed over at the end. Yours to keep.
- Business plan document
- Financial model in Excel or Google Sheets
- Market research report
- Assumptions register with sources
- Summary for presentations
Market size you can defend
Investors are wary of top-down market sizes that take a huge industry figure and claim a small percentage. A bottom-up estimate is more convincing: how many potential customers fit your profile, how many you can realistically reach, and what each is worth per year.
We build both views where useful, cite every source and show the calculation, so anyone reviewing the plan can follow and challenge it.
Financial projections with honest assumptions
Projections are only as good as their assumptions: conversion rates, prices, costs, hiring, payment terms. We build models where every assumption sits in one clearly labelled place, so you can change one input and see the effect on cash, profit and runway.
We base assumptions on your data where it exists, on cited benchmarks where it doesn't, and flag which assumptions matter most so you know what to test first. We don't present projections as forecasts of what will happen.
Which document do you need?
| Document | Best for |
|---|---|
| Lean canvas | Testing an idea quickly |
| Full business plan | Bank loans, grants, formal investors |
| Market research report | Decisions about new markets or products |
| Financial model | Fundraising, budgeting and scenario planning |
| Feasibility study | Deciding whether to proceed at all |
| Go-to-market plan | Launching a product or entering a market |
Research methods we use
- Published industry and government statistics
- Company filings and annual reports
- Competitor websites, pricing and reviews
- Customer interviews and surveys
- Search demand data
- Your own sales and customer data
Talking to customers
Desk research shows the size and shape of a market; conversations show why people buy. Even a small number of structured interviews with potential customers can reveal which problems matter most, what they use today and what would make them switch.
We prepare interview guides, run or support the interviews and summarise patterns honestly, including findings that challenge the original idea. Those are often the most valuable.
Competitor analysis that's actually useful
A list of competitors with their logos isn't analysis. Useful competitor research looks at who each competitor serves, how they price, how they acquire customers, what their customers praise and complain about in reviews, and where they're weak.
From that, we identify positioning options where you can credibly win, rather than claiming to be better at everything.
Plans for different readers
Banks focus on repayment capacity, collateral and cash flow. Equity investors focus on market size, growth potential, team and differentiation. Grant funders focus on eligibility, impact and how funds will be used.
We shape the plan's emphasis and structure for its intended reader, and can produce shorter versions or summaries from the same underlying work.
Testing the riskiest assumptions
Every plan rests on a few assumptions that matter far more than the rest: whether customers will pay a certain price, how much it costs to acquire them, how often they return. If those are wrong, the rest of the plan doesn't matter.
We highlight those assumptions in the model and suggest inexpensive ways to test them before major investment: landing page tests, pre-sales, pilots or customer interviews.
How business plans & research works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Brief
Purpose, audience for the plan and what you already know.
- 2
Research
Market, customers and competitors researched with sources.
- 3
Strategy
Positioning, business model and go-to-market agreed.
- 4
Model
Financial projections built on explicit assumptions.
- 5
Write
Plan written clearly for its audience.
- 6
Review
Two rounds of revisions, then final files.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Scope | A full plan takes more work than a lean canvas. |
| Primary research | Interviews and surveys add time and cost. |
| Markets | Each market needs its own research. |
| Model complexity | Multi-product or multi-country models take longer. |
| Data availability | Niche markets with little published data need more research. |
| Area | Tools |
|---|---|
| Research | Eurostat and national statistics offices, industry reports, company filings |
| Modelling | Excel, Google Sheets |
| Customer research | surveys, interviews |
| Writing | Google Docs, Word |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Inflated market size
Unrealistic numbers reduce credibility.
Hidden assumptions
Reviewers trust models where assumptions are visible.
Ignoring competitors
“No competition” usually means you haven't looked.
Hockey-stick projections
Growth needs a credible explanation of how it happens.
Frequently asked questions
Business plans, research and projections are prepared from the information and sources available; they are not financial or investment advice, and projections are not guarantees of future results.
Can you write a plan for a bank loan?
Yes, structured the way lenders typically expect, with cash flow projections and repayment capacity clearly shown.
Do you guarantee funding or loan approval?
No. A clear, well-supported plan helps, but decisions depend on the business, the lender or investor and market conditions.
Where does your market data come from?
Published statistics, industry reports, company filings and primary research, all cited in the plan.
Can you build a financial model only?
Yes. We build models with clear assumptions and scenarios, which you can then use in your own plan or pitch.
How do revisions work?
Two rounds of revisions are included.
Do you write grant applications?
We prepare the business, market and financial sections that grant applications often require. Funders' specific forms should be completed by you with our input.
Can you research a market in Kosovo, Albania or the DACH region?
Yes. We research in Albanian, English and German sources.
Will you sign an NDA?
Yes, on request. The terms are agreed in writing before work starts.
Is this financial or investment advice?
No. We prepare plans and analysis; decisions and professional financial advice remain with you and your advisers.
Can you also design the pitch deck?
Yes, see pitch deck design.
Can you update an existing plan?
Yes. We can refresh research, update the model with actual results and revise strategy sections.
Do you provide the plan in German?
Yes. Plans can be written in Albanian, English or German, depending on the reader.
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Funding applications, researched and clearly argued.
Business Plans & Research by industry
Build a plan that holds up.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project