Copywriting that makes people act
Gjethe writes persuasive copy for landing pages, homepages, ads, email sequences, product launches, app stores and sales materials. We start with customer research (reviews, interviews, support questions) to find the words your customers use, then write clear value propositions, benefit-led copy and variations you can test. Copy is written in Albanian, English or German.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Formats
- Landing pages, ads, emails, launches
- Research
- Customer language first
- Testing
- Variations for A/B tests
- Languages
- Albanian, English, German
Definition
What is copywriting?
Copywriting is writing text intended to persuade readers to take a specific action, such as buying, signing up, booking a call or clicking an ad.
Most weak copy fails the same way: it talks about the company instead of the customer, uses vague claims everyone makes, and hides what the reader should do next. Strong copy starts from what the customer already feels (their problem, their doubts, the words they use) and shows clearly why this is the answer. Clever lines matter far less than clarity and relevance. Every draft is written for your readers first, then checked for search terms, accuracy and tone of voice.
Who is it for?
Landing pages
Pages built to convert traffic from ads and campaigns.
Advertisers
Ad copy variations for Google, Meta, LinkedIn and TikTok.
Email marketers
Welcome, nurture and launch sequences.
Product launches
Messaging and copy across every launch channel.
What's included, and what you keep
What's included
- Customer and competitor research
- Review and survey mining
- Value proposition development
- Messaging hierarchy
- Landing page and homepage copy
- Ad copy and variations
- Email sequences
- Product launch copy
- Sales page and long-form copy
- App store and marketplace copy
- Microcopy for forms and buttons
- Two rounds of revisions
What you receive
Handed over at the end. Yours to keep.
- Messaging document
- Final copy in Google Docs or wireframes
- Headline and ad variations for testing
- Email sequences
- Notes on the reasoning behind key choices
Steal your customers' words
The best copy often borrows directly from customers. Reviews, support tickets, sales call notes and survey answers show how people describe their problem, what they tried before and what made them choose you. Using their language makes readers feel understood.
We collect and organise that language before writing: recurring pains, desired outcomes, objections and phrases that come up again and again. It becomes the raw material for headlines and benefits.
Features versus benefits
| Feature (what it is) | Benefit (what it means for the reader) |
|---|---|
| Automatic invoice reminders | Get paid without chasing clients |
| Online booking | Customers book at midnight while you sleep |
| Waterproof to 50 metres | Swim and shower without taking it off |
| Multilingual support | Serve customers in their own language |
Handling objections
People hesitate for predictable reasons: price, doubt that it'll work for them, effort to switch, risk of a wrong choice. Copy that ignores these leaves the reader to find answers elsewhere, often at a competitor.
We identify the main objections from research and answer them in the copy: with proof, guarantees you actually offer, clear explanations and FAQs. We only use claims and proof you can back up.
What every landing page needs
- A headline that states the outcome
- A subheadline explaining how
- Benefits before features
- Real proof: reviews, results, logos you have permission to use
- Answers to the main objections
- One clear call to action
Writing headlines
The headline decides whether the rest gets read. A strong headline usually states a specific outcome for a specific reader, or names a problem they recognise. Clever wordplay that needs a second read rarely survives a quick scroll.
We write several headline options for each key page or ad, based on different angles (outcome, problem, proof, curiosity) so you can choose or test them.
Copy for email sequences
Email sequences work best when each message has a single job: welcome and set expectations, deliver value, handle an objection, share proof, make the offer. Trying to do everything in one email dilutes all of it.
We plan sequences as a whole before writing, so each email builds on the last, and write subject lines that reflect the content honestly rather than tricking opens.
Microcopy matters
Small words in interfaces (button labels, form hints, error messages, empty states) influence whether people complete a task. “Get my free audit” tells users what happens next better than “Submit”; a helpful error explains how to fix the problem rather than just saying something went wrong.
We review and write microcopy for forms, checkouts and onboarding as part of landing page and product work.
Testing copy
Nobody can predict with certainty which headline or offer will perform best. Testing settles it: two versions of a headline on a landing page, several ad variations, different email subject lines.
We write variations that test meaningful differences (angle, promise, proof) rather than minor wording changes, and help interpret the results so the next round of copy builds on what worked.
How copywriting works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Research
Customers, competitors, reviews and your sales knowledge.
- 2
Messaging
Value proposition and key messages agreed.
- 3
Draft
Copy written for each page, ad or email.
- 4
Variations
Alternative headlines and angles for testing.
- 5
Revise
Two rounds of feedback.
- 6
Hand over
Final copy with notes for designers and testers.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of pieces | More pages, ads and emails take more time. |
| Research depth | Interviews and surveys add time and accuracy. |
| Long-form copy | Sales pages take longer than short ads. |
| Variations | More test versions add writing. |
| Languages | Each language version needs adaptation. |
| Area | Tools |
|---|---|
| Research | review platforms, surveys, customer interviews, support tickets |
| Writing | Google Docs, Figma for copy in context |
| Testing | A/B testing tools, ad platform experiments |
| Analytics | GA4, heatmaps |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Talking about yourself
Readers care about their problem first.
Vague claims
“High quality” and “best service” say nothing.
Several calls to action
Too many choices reduce action.
Unsupported promises
Make only claims you can prove.
Frequently asked questions
What's the difference between copywriting and content writing?
Copywriting aims to persuade readers to act, buy, sign up, book. Content writing mainly informs and helps. Many pages need both.
Do you write ad copy?
Yes, for Google, Meta, LinkedIn, TikTok and others, with variations for testing.
Can you improve our existing website copy?
Yes. We review it against customer research and rewrite the pages with the most impact first.
How do revisions work?
Two rounds of revisions are included on each piece.
Do you need to talk to our customers?
It helps a lot. If interviews aren't possible, we use reviews, surveys, support data and your sales team's knowledge.
Can you write in German for the DACH market?
Yes. We write in German with attention to tone and formality for Germany, Austria and Switzerland.
Do you write email sequences?
Yes, welcome, nurture, launch, cart and re-engagement sequences.
Can you guarantee conversions?
No. Copy is one factor among offer, traffic and design. We provide variations so you can test and improve.
Do you work with designers?
Yes. We often write copy directly into wireframes so words and design fit together.
Will you invent testimonials or statistics?
Never. We use real reviews, results and data you provide or that we can source.
Can you write a brand tagline?
Yes. We explore several directions based on your positioning and test them against your audience and competitors.
Can you write product launch copy across channels?
Yes. We create a messaging framework first, then adapt it for the website, emails, ads, social posts and press materials so the launch speaks with one voice.
Who owns the copy?
You do. Once paid, all copy is yours to use, edit and test.
Related services
Content Writing
Website copy, articles and descriptions written by people.
Landing Pages
Single-purpose pages for ads, launches and lead capture.
Email Marketing
Automated flows, campaigns and segmentation.
Conversion Rate Optimization
Research and A/B tests that lift conversions.
Google Ads
Search, Shopping, YouTube and Performance Max.
Meta Ads
Facebook and Instagram campaigns with proper tracking.
Copywriting by industry
Get copy that converts.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project