GEO and AEO: help AI assistants find, understand and cite you
AI search optimization (also called AEO or GEO) makes your business easier for ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews to find, understand and cite. Gjethe audits what AI assistants say about you, restructures key pages into clear answers, adds structured data, makes your facts consistent across the web and tracks citations over time.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Covers
- ChatGPT, Claude, Perplexity, Gemini, Copilot
- Also
- Google AI Overviews and AI Mode
- Builds on
- Technical SEO foundations
- Measured by
- Citations and mentions over time
Definition
What is geo & aeo (AI search optimization)?
AI search optimization is the practice of making content and brand information easy for AI assistants and AI-powered search engines to retrieve, understand and quote in their answers, complementing traditional SEO, which focuses on ranking in lists of links.
More people ask an AI assistant instead of scrolling through search results. Those assistants build answers from sources they can read and trust: well-structured pages, consistent facts and reputable third-party mentions. If your site is vague, contradictory or hard to parse, you're left out of the answer even when you'd be a good recommendation. We fix the parts within your control and measure whether citations change.
Who is it for?
SaaS and B2B companies
Buyers ask AI assistants for tool recommendations and comparisons before they ever visit your site.
Professional services
Law firms, agencies, clinics and consultants whose clients ask AI for advice and providers.
E-commerce brands
Shoppers ask AI which product fits their needs; clear, structured product information helps you appear.
Experts and personal brands
Being cited as a source builds authority wherever people ask questions in your field.
What's included, and what you keep
What's included
- AI visibility audit across major assistants
- Prompt set built from real buyer questions
- Competitor citation analysis
- Crawler access review: robots.txt, AI bots, rendering
- Answer-first rewrites of key pages
- Definitions, comparison tables and FAQs
- Structured data for organisation, services and FAQs
- Entity consistency: name, services and facts across profiles
- llms.txt and machine-readable pricing where useful
- Third-party presence recommendations
- Monthly citation tracking
- Ongoing content and strategy updates
What you receive
Handed over at the end. Yours to keep.
- AI visibility audit report
- Prioritised optimisation plan
- Updated pages and structured data
- Citation tracking dashboard
- Monthly progress reports
SEO, GEO and AEO: what each one does
The three overlap and share the same foundations. They differ in where the visibility appears and how it is measured.
| SEO | GEO (generative engine optimization) | AEO (answer engine optimization) | |
|---|---|---|---|
| Goal | Rank pages in search results | Be described accurately and cited inside AI-generated answers | Be the direct answer to a specific question |
| Where it shows | Google and Bing result pages | ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode | Featured snippets, AI answers, voice assistants, People Also Ask |
| Main levers | Technical health, relevance, links, content depth | Entity clarity, consistent facts across the web, citable sources, third-party mentions | Question-led headings, short direct answers, structured lists and tables |
| Measured by | Rankings, impressions, clicks | Mentions and citations across a fixed set of prompts | Answer placements and question coverage |
How do we do it?
Audit
Ask AI assistants the questions your buyers ask
Answer-first content
Clear definitions, lists, tables and FAQs
Structured data
Schema that names your business and services
Mentions
Consistent facts on the sites AI reads
Monitor
Track citations and adjust monthly
How is AI search different from SEO?
| Traditional SEO | AI search optimization | |
|---|---|---|
| Goal | Rank a page in the list of results | Be quoted or recommended in the answer |
| Unit | A page and its keywords | A clear, citable passage or fact |
| Signals | Relevance, links, page experience | Clarity, structure and consistent facts across the web |
| Measured by | Rankings and clicks | Citations and mentions in AI answers |
Why AI answers vary, and how we measure anyway
AI answers aren't fixed. The same question can produce different answers on different days, for different users and across assistants. A single check is an anecdote, not a measurement.
We track a set of prompts that matter to your business, run each several times across assistants and record how often you're mentioned and cited, which pages are used and how you're described. Comparing those rates month to month shows real trends rather than lucky or unlucky runs.
Because assistants rely heavily on content that already ranks and on reputable third-party sources, AI search work goes hand in hand with technical SEO and with being mentioned on sites your buyers trust.
How geo & aeo (AI search optimization) works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Baseline
We record what major AI assistants currently say about you and your competitors for your key questions.
- 2
Technical access
Crawler rules, rendering and structured data checked so AI systems can read your pages.
- 3
Content restructuring
Key pages rewritten to answer questions directly, with definitions, tables and FAQs.
- 4
Entity consistency
Your name, services and facts aligned across your site, profiles and directories.
- 5
Presence
Recommendations for reviews, directories and publications where your buyers' assistants look.
- 6
Track and adjust
Monthly citation tracking and updates as assistants and content change.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of tracked prompts | More questions and assistants mean more testing and analysis each month. |
| Site size | More key pages to restructure means more content work. |
| Technical state | Rendering or crawl problems must be fixed before content work pays off. |
| Competition | Crowded categories need more content and third-party presence. |
| Languages and markets | Each market has its own questions, sources and assistants' behaviour. |
| Area | Tools |
|---|---|
| Assistants tested | ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews |
| Technical | Google Search Console, schema.org structured data, llms.txt, crawl tools |
| Tracking | prompt tracking sheets or AI visibility tools, GA4 referral analysis |
| Content | answer-first templates, comparison tables, FAQ blocks |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Writing separate content for AI
Write for people and structure it clearly. Separate AI-only pages risk being treated as spam by search engines.
Blocking the wrong crawlers
Blocking AI search crawlers removes you from their answers. Decide separately for search, user-triggered and training bots.
Inconsistent facts
Different service lists, addresses or descriptions across the web make assistants unsure which to trust.
Measuring once
AI answers vary. Track rates over many runs instead of reacting to a single response.
Frequently asked questions
What is AEO or GEO?
Answer engine optimization (AEO) and generative engine optimization (GEO) both mean making your content easy for AI systems to understand and cite: clear definitions, direct answers, structured data and consistent facts about your business across the web.
Can you guarantee ChatGPT will recommend us?
No one can: AI answers vary by question, model and user. What we can do is remove the reasons AI systems skip you and measure whether citations increase over time.
Do I still need traditional SEO?
Yes. AI assistants and AI Overviews draw heavily on pages that already rank and are well structured. AI search optimization builds on SEO rather than replacing it.
What is llms.txt?
A simple text file at your site's root that summarises your business and links to key pages for AI systems. It isn't required by Google but can help other assistants and agents understand your site.
Should we block AI crawlers?
It depends on your goals. Blocking training crawlers doesn't necessarily remove you from AI search; blocking search crawlers usually does. We review each bot by purpose with you.
How do you track AI visibility?
We run a defined set of prompts across assistants repeatedly each month and record mention and citation rates, the pages cited and how you're described.
Does structured data help AI search?
It helps systems understand who you are and what you offer. Google says it isn't required for AI features, but it supports clarity across assistants.
How long until we see results?
Technical and content fixes can be done quickly. How fast AI answers change depends on each platform's crawl and update cycle, so we track progress monthly rather than promise a date.
Can you optimise for AI in Albanian or German?
Yes. We build prompt sets and content in the languages your customers use, since answers differ by language.
Is this included in your website builds?
Every site we build includes AI-friendly structure. Ongoing AI search optimization (audits, content work and tracking) is a separate monthly service.
What content gets cited most by AI assistants?
Clear, specific pages that answer a question directly: definitions, comparison tables, pricing and process explanations, and FAQs, especially on sites and third-party sources assistants already trust.
Do reviews and directories matter for AI search?
Yes. Assistants often draw on review sites, directories and publications, so consistent, accurate profiles there support how you're described.
Related services
SEO Services
Technical, on-page and off-page SEO for Google and AI search.
SEO Audit
A prioritised list of what's holding your rankings back.
Content Writing
Website copy, articles and descriptions written by people.
Local SEO
Google Business Profile and map-pack visibility.
PR & Press Releases
Press releases and journalist outreach.
GEO & AEO (AI Search Optimization) by industry
Get found by AI.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project