Social media management that keeps you consistent
Gjethe manages your social media accounts end to end: a strategy for the platforms that matter to your customers, a monthly content calendar, post design, short-form video, captions, scheduling, and monthly reporting on reach, engagement and the traffic and enquiries social brings in. You approve everything before it goes live.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Platforms
- Instagram, Facebook, LinkedIn, TikTok, Pinterest
- Includes
- Strategy, design, video, captions, scheduling
- Approval
- Monthly calendar you sign off
- Reporting
- Monthly
Definition
What is social media management?
Social media management is the ongoing planning, creation, publishing and measurement of content on a business's social media accounts, so the brand stays visible, consistent and useful to its audience.
Most businesses know they should post regularly, and most struggle to keep it up. Posting stops during busy months, the visual style drifts, and nobody checks whether any of it brings customers. We take the whole job off your plate: we decide what's worth posting, produce it in your brand's style, publish on a steady schedule and show you what it achieved. You stay in control through a simple monthly approval.
Who is it for?
Local businesses
Restaurants, salons, gyms and clinics that need a steady, attractive presence without a dedicated marketer.
Product brands
Shops that need a regular flow of product content, launches and seasonal posts.
B2B and professional services
Companies building credibility on LinkedIn with useful, expert content.
Founders and personal brands
Experts who want to stay visible without spending hours a week on it.
What's included, and what you keep
What's included
- Social media audit and strategy
- Platform selection based on your audience
- Content pillars and tone of voice
- Monthly content calendar
- Post and carousel design
- Short-form video editing
- Captions and hashtags
- Scheduling and publishing
- Profile optimisation
- Story and highlight planning
- Basic comment monitoring
- Monthly performance report
What you receive
Handed over at the end. Yours to keep.
- Social media strategy document
- Approved monthly content calendar
- Designed posts, carousels and videos
- Published content on schedule
- Monthly report with recommendations
How do we decide what to post?
We start with content pillars: a small number of themes your audience cares about and you can speak about with authority. For a restaurant that might be dishes, the people behind them, events and behind-the-scenes; for a B2B firm, practical advice, client outcomes without confidential details, team expertise and industry commentary.
Each month's calendar balances those pillars with timely moments (launches, seasons, events) and formats that suit each platform. We use the previous month's results to adjust: themes that earn saves, shares and clicks get more space; those that don't are rethought.
Which platforms should you be on?
It's better to do two platforms well than five badly.
| Platform | Strongest for |
|---|---|
| Visual businesses: food, beauty, fashion, travel, fitness, interiors | |
| Local communities, events and older audiences | |
| B2B, professional services, recruitment and founder visibility | |
| TikTok | Product discovery and reaching younger audiences with native video |
| Planning-led purchases: home, weddings, recipes, style | |
| YouTube Shorts | Extending video content to search-driven audiences |
How a month works
- 01
Plan
We share next month's calendar with topics, formats and draft captions.
- 02
Approve
You comment or approve in one place.
- 03
Produce
Designs and videos are finished in your brand style.
- 04
Publish
Posts go out on schedule across your platforms.
- 05
Review
Results are reported and fed into the next plan.
What we need from you
Real material makes social content credible.
Photos and clips
Phone footage of your products, premises and team: we turn it into polished posts.
News and moments
Launches, events, offers and milestones worth sharing.
Approval
A quick monthly review of the calendar before anything goes live.
A point of contact
Someone who can answer questions and confirm facts.
How social media management works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Audit
Current accounts, competitors and audience reviewed.
- 2
Strategy
Platforms, pillars, tone and posting rhythm agreed.
- 3
Calendar
A monthly plan of posts, stories and videos for approval.
- 4
Produce
Graphics, carousels, videos and captions created.
- 5
Publish
Scheduled and posted at the right times for each platform.
- 6
Report
Monthly results and recommendations for next month.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of platforms | Each platform needs its own formats and adaptation. |
| Posting frequency | More posts per week means more content to produce. |
| Video share | Short-form video takes more time to produce than static posts. |
| Content capture | If we need to film or photograph on site, production costs rise. |
| Languages | Posting in several languages multiplies writing and adaptation. |
| Community management | Replying to comments and messages is a separate scope. |
| Area | Tools |
|---|---|
| Scheduling | Meta Business Suite, Later, Buffer, Hootsuite |
| Design | Figma, Adobe Photoshop, Canva for client-editable templates |
| Video | Adobe Premiere Pro, CapCut, After Effects |
| Analytics | native platform insights, GA4 with UTM tags |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Being on every platform
Spreading thin leads to inconsistent, low-quality posting. Focus on where your customers are.
Posting only promotions
Constant selling turns people off. Mix useful, entertaining and behind-the-scenes content.
Ignoring video
Short-form video often reaches far more people than static posts on most platforms.
Inconsistent visuals
A recognisable style builds familiarity. Use consistent templates and colours.
Measuring only likes
Track saves, shares, profile visits, clicks and enquiries: the signals closer to business results.
Frequently asked questions
How many posts per week do you create?
It depends on your goals and platforms. We agree a sustainable posting rhythm in the strategy, because consistency matters more than volume.
Do we approve posts before they go live?
Yes. You get each month's calendar in advance and nothing is published without your approval.
Do you reply to comments and messages?
Basic monitoring is included. Full replies and conversations are covered by community management, which can be added.
Can you film content for us?
We mainly work from footage you or your team capture, and give simple shot lists to make that easy. On-site filming can be arranged separately in some locations.
Will social media bring us customers?
It can support enquiries and sales, especially combined with ads and a clear call to action. We track clicks and enquiries from social so you can see its contribution.
Do you run paid social ads too?
Yes, see Meta, TikTok, LinkedIn and Pinterest ads management. Organic and paid work better planned together.
Can you post in Albanian, English and German?
Yes. We write and adapt content for each language you need.
Who owns the accounts and content?
You do. We work through your accounts with access you grant, and all designs and videos we create for you are yours.
Do you use AI to create content?
We may use AI tools to speed up drafting or editing, but every post is reviewed and finished by a person, and we don't publish AI images presented as real photos of your business.
Can you take over from our current agency?
Yes. We review what's been published and what worked, then continue with a refreshed plan.
What's in the monthly report?
Reach, engagement, follower growth, clicks and enquiries from social, the best-performing posts and what we'll change next month.
Can you work from our brand guidelines?
Yes. We build post templates from your logo, colours and fonts so every post looks consistent. If you don't have guidelines yet, we create a simple social style guide as part of the strategy.
What if we have a sudden announcement?
We can add urgent posts outside the calendar (a closure, a launch, a time-sensitive offer) once you send the details and approve the post.
Do you use trending sounds and formats?
Where they fit your brand and the music is licensed for business use on that platform. We avoid trends that don't suit your audience just to chase reach.
Related services
Community Management
Discord, groups and forums kept healthy.
Social Media Graphics
Posts, carousels, stories and ad creatives.
Short-Form Video Editing
Reels, TikToks and Shorts that hold attention.
Meta Ads
Facebook and Instagram campaigns with proper tracking.
Influencer Marketing
Creator campaigns tracked to sales.
Social Media Management by industry
Hand over your social media.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project