B2B sales outreach that books qualified meetings
Gjethe runs outsourced B2B outreach on two channels, cold email and LinkedIn. We define your ideal customer profile, research and verify the prospect list, write the sequences, set up and protect the sending infrastructure, handle replies and follow-ups, and book qualified meetings into your sales team's calendar. You get a report on replies, meetings and what to change next.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Channels
- Cold email and LinkedIn
- Includes
- Research, copy, infrastructure, replies
- Outcome
- Qualified meetings for your sales team
- Not offered
- Cold calling
Definition
What is b2b sales outreach?
B2B sales outreach is the proactive contacting of businesses that match your ideal customer profile, through personalised email and LinkedIn messages, with the aim of starting sales conversations and booking meetings.
Most outbound campaigns fail quietly. The list is too broad, the first email talks about the sender instead of the prospect, the domain lands in spam after the second week, and nobody follows up on the replies that do come in. Outreach that works is closer to research than to mass mailing: a narrow list of companies with a real reason to talk to you, a message that shows you understand their situation, careful sending, and fast, human handling of every answer. Gjethe's outreach team runs that whole chain for you, from the first list to the meeting in your calendar.
Who is it for?
B2B software companies
Founders and sales leads who need a steady flow of demos with the right buyers, not more sign-ups from students.
Agencies and consultancies
Service firms that win on referrals today and want a second, predictable source of new clients.
Companies entering a new market
Teams testing demand in the UK, DACH, the Nordics or North America before hiring local salespeople.
Small sales teams
Account executives who should spend their time on calls and proposals, not on list building and follow-up emails.
What's included, and what you keep
What's included
- Ideal customer profile and target account criteria
- Prospect research and verified company and contact data
- Segmentation by industry, role, size and buying signal
- Offer and message strategy for each segment
- Cold email sequences and LinkedIn message copy
- Sending domains, mailboxes and authentication (SPF, DKIM, DMARC)
- Mailbox warm-up and deliverability monitoring
- LinkedIn connection and message campaigns from agreed profiles
- Reply handling, objection answers and follow-ups
- Appointment setting into your calendar
- Lead hand-over notes and CRM updates
- Weekly reporting and campaign optimisation
What you receive
Handed over at the end. Yours to keep.
- A written ideal customer profile and segment plan
- Verified prospect lists you keep, with source notes
- Approved email sequences and LinkedIn scripts
- A configured, authenticated sending setup on domains you own
- Booked meetings with context notes for each prospect
- Weekly reports on deliverability, replies and meetings
Cold email or LinkedIn: which channel does what
Most campaigns use both. Each channel has a different job in the same sequence.
| Cold email | LinkedIn outreach | |
|---|---|---|
| Best for | Reaching many well-defined accounts with a clear offer | Senior or hard-to-email buyers, and warming up a contact before an email |
| Personalisation | Segment-level messages with a personal first line | Profile-level: recent posts, role changes, shared connections |
| Main risk | Deliverability: spam placement from poor setup or volume | Account restrictions from aggressive automation |
| What we protect | Separate sending domains, warm-up, low daily volume per mailbox | Natural daily limits and manual review of messages |
| Typical role in a sequence | Main channel for the offer and follow-ups | Connection, context and a second touchpoint |
Why the list matters more than the copy
A brilliant email sent to the wrong people still fails. Before any message is written, we agree with you who the campaign is for: the industries, company sizes, regions and roles that have bought from you before, and the signals that suggest a company needs you now, such as hiring for a related role, opening a new office, launching a product or changing a key tool.
Our researchers then build the list account by account, verify business email addresses and note why each company was included. A smaller, accurate list protects your domain reputation, produces more replies and gives your sales team better conversations.
Deliverability and domain protection
Outreach should never put your main company domain at risk. We send from separate domains that you own, set up SPF, DKIM and DMARC correctly, warm up new mailboxes gradually, keep daily volume per mailbox low and remove bounces and opt-outs immediately. Placement and bounce rates are monitored throughout the campaign, and sending pauses if they move in the wrong direction.
Compliance and respectful outreach
B2B outreach in Europe is subject to data protection and electronic marketing rules, which differ by country. We contact business addresses only, keep messages relevant to the recipient's role, identify the sender clearly, include an easy way to opt out and keep a record of where each contact came from. Your legal adviser confirms the approach for your markets; we make sure the campaign follows it.
How b2b sales outreach works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Discovery
We learn what you sell, who buys it, why they buy and which past deals were the best fit.
- 2
Targeting and research
We agree the ideal customer profile and segments, then research and verify the first prospect list.
- 3
Infrastructure
We set up and authenticate sending domains and mailboxes and prepare the LinkedIn profiles we will use.
- 4
Messaging
We write sequences for each segment and agree them with you before anything is sent.
- 5
Launch and replies
Campaigns go live at safe volumes; our team answers replies, handles follow-ups and books meetings.
- 6
Report and refine
Weekly reports show what worked; we adjust segments, offers and copy based on real responses.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of segments | Each segment needs its own research criteria, message and testing. |
| Markets and languages | Outreach in German or several countries needs separate copy and more careful compliance checks. |
| Research depth | Signal-based lists (hiring, funding, technology used) take more research per account than simple firmographic lists. |
| Channels | Running email and LinkedIn together means more setup and more coordination of touchpoints. |
| Reply handling | Whether our team handles all replies and booking, or hands interested prospects straight to your sales team. |
| Area | Tools |
|---|---|
| Sending and sequencing | Instantly, Smartlead, Lemlist, Google Workspace, Microsoft 365 |
| Research and data | LinkedIn Sales Navigator, Apollo, Company registers, Email verification tools |
| CRM and scheduling | HubSpot, Pipedrive, Salesforce, Calendly |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Sending from the main domain
A spam complaint spike on your company domain can affect invoices and client emails too.
Writing about yourself
The first message should be about the prospect's situation; your company history can wait.
Too many people, too little relevance
Large, loosely targeted lists burn domains and produce angry replies instead of meetings.
No follow-up
Many replies arrive after the second or third message. Stopping after one email wastes the research.
Slow responses to interested prospects
A positive reply that waits a day often goes cold. Replies need to be handled the same working day.
Frequently asked questions
Which outreach channels do you use?
Cold email and LinkedIn. We don't offer cold calling. Email is usually the main channel for the offer and follow-ups, and LinkedIn adds context and a second touchpoint with senior buyers.
Do you guarantee a number of meetings?
No. The number of meetings depends on your offer, market, price point and how well the list fits. We agree targets for activity and quality, report weekly on replies and meetings, and explain what we would change if results are weak.
Will you send from our company domain?
We recommend separate sending domains that you own, set up and authenticated by us. This protects your main domain, which you use for client email and invoices, from any deliverability problems.
Who owns the prospect lists?
You do. Lists, sequences, reply history and the sending domains are yours, and you keep them if the engagement ends.
Is cold email legal in Europe?
B2B outreach to business addresses is allowed in many European countries under conditions that differ by country, such as relevance to the recipient's role, clear sender identity and an easy opt-out. We follow those practices; your legal adviser confirms the approach for your markets.
Can you run outreach in German?
Yes. Our team works in English and German, and we write separate German sequences for DACH markets rather than translating English ones word for word.
What happens when a prospect replies?
Our team answers the same working day, handles questions and objections using the answers you approve, and books interested prospects into your calendar with notes on who they are and what they asked.
Do you work inside our CRM?
Yes. We can log prospects, replies and meetings in HubSpot, Pipedrive, Salesforce or the CRM you use, so your sales team sees the full history.
How is outreach priced?
Pricing is based on the number of segments, markets, research depth and whether we handle all replies and booking. It is agreed in your quote after a free consultation, usually as a monthly arrangement.
What do you need from us?
A clear description of what you sell and to whom, examples of your best customers, answers to common objections, access to a calendar for bookings and someone who can take the meetings we book.
Related services
Lead Research & Data Research
Verified prospect lists, company research and clean, CRM-ready data.
Lead Generation
Funnels that deliver qualified leads to your CRM.
CRM & ERP Development
Custom systems, or HubSpot, Salesforce and Odoo set up properly.
LinkedIn Ads
B2B campaigns targeted by role and company.
Email Marketing
Automated flows, campaigns and segmentation.
Copywriting
Sales copy for pages, ads and emails.
B2B Sales Outreach by industry
Plan your first outreach campaign
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project