Google Ads that actually make money
Gjethe manages Google Ads campaigns (Search, Shopping, Performance Max, YouTube, Display and remarketing) around one metric: profitable results. We set up accurate conversion tracking first, then optimise keywords, ads, audiences, bids and landing pages every week. Management is quoted per project; ad spend is paid to the platform directly.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Campaigns
- Search, Shopping, PMax, YouTube
- Tracking
- GA4, Tag Manager, enhanced conversions
- Contract
- Month to month
- Pricing
- Quoted per project
Definition
What is Google ads?
Google Ads management is the ongoing planning, building, monitoring and optimisation of advertising campaigns on Google Search, Shopping, YouTube and its partner networks, so that ad spend produces leads or sales at an acceptable cost.
Google Ads puts you in front of people at the moment they search for what you sell, which is why it works, and why it's easy to waste money. Broad keywords, generic ads and landing pages that don't match the search drain budgets. We start with tracking you can trust, build tightly themed campaigns, and spend every week moving budget towards what produces customers, not just clicks.
Who is it for?
Service businesses
People search for your service with intent to buy, legal help, repairs, clinics, consulting.
Online stores
Shopping and Performance Max campaigns that show products with prices to people ready to buy.
SaaS and B2B
High-intent searches for solutions, alternatives and comparisons.
Accounts that underperform
You're already spending but results are unclear or costs keep rising.
What's included, and what you keep
What's included
- Account audit and restructuring
- Conversion tracking with GA4 and Tag Manager
- Enhanced conversions and offline conversion imports
- Keyword research and match-type strategy
- Negative keyword management
- Ad copywriting and asset testing
- Shopping feed optimisation in Merchant Center
- Performance Max asset groups and signals
- Audience and remarketing set-up
- Bid strategy and budget allocation
- Landing page recommendations
- Weekly optimisation and monthly reporting
What you receive
Handed over at the end. Yours to keep.
- Audited and structured account
- Verified conversion tracking
- Campaigns, ads and assets
- Monthly report with cost per result
- Recommendations for landing pages and offers
Which Google campaign types fit your goal?
| Campaign | Best for |
|---|---|
| Search | Capturing people actively searching for your service or product |
| Shopping | Showing products with images and prices for retail searches |
| Performance Max | Reaching across Google's channels with automated targeting, when tracking is solid |
| YouTube | Video awareness and consideration, and remarketing |
| Display / Demand Gen | Visual reach and remarketing to past visitors |
| Local Services Ads | Eligible local service businesses in supported countries |
Why tracking comes before spend
Google's bidding algorithms optimise towards whatever you tell them is a conversion. If tracking counts page views, newsletter sign-ups and real enquiries the same way, the algorithm learns to find the cheapest of them. Accurate conversion tracking, with values where possible, is the single biggest lever on ad performance.
We set up conversions for the actions that matter, verify they fire correctly, add enhanced conversions and, where your sales happen offline, import qualified leads or closed deals back into Google Ads so bidding learns from real outcomes.
What we check every week
- Search terms triggering ads, with new negatives added
- Spend versus results by campaign
- Ad and asset performance
- Landing page conversion rates
- Budget pacing for the month
- Tracking still firing correctly
How do we report on Google Ads?
Reports start with the numbers your business cares about: leads or sales from ads, cost per result and, for e-commerce, revenue and return on ad spend. Clicks and impressions are included, but only as context.
Each report also explains what changed and why (which campaigns gained budget, which keywords were excluded, which ads won their tests) and what we plan next month. You get a live dashboard as well, so you can check performance any day without waiting for the report.
How Google ads works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Account and margin review
We review your existing Google Ads account, search terms and Merchant Center, and work out what a lead or sale is worth to you so bids have a ceiling.
- 2
Conversion tracking
GA4, Tag Manager and enhanced conversions set up for the actions that matter, tested against real enquiries or orders before any budget is spent.
- 3
Keyword and campaign structure
Keywords grouped by intent into tightly themed campaigns, with negative keyword lists built from the start.
- 4
Ads and landing pages
Responsive search ads written per ad group and matched to landing pages that answer the same search.
- 5
Weekly search-term work
Search terms reviewed weekly, wasteful queries excluded and budget moved to campaigns with the best cost per result.
- 6
Monthly review
A report on conversions, cost per result and revenue, with the tests and changes planned for next month.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Ad spend level | Higher budgets across more campaigns need more management time. |
| Number of campaigns and markets | More products, services or countries mean more structure to manage. |
| Shopping feeds | Large catalogues need feed optimisation and Merchant Center upkeep. |
| Tracking complexity | Offline conversions and CRM imports add set-up work. |
| Creative needs | YouTube and Demand Gen campaigns need video and image assets. |
| Area | Tools |
|---|---|
| Platform | Google Ads, Google Merchant Center, Google Ads Editor |
| Tracking | GA4, Google Tag Manager, enhanced conversions |
| Research | Keyword Planner, Search Console, competitor insights |
| Reporting | Looker Studio |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Broad match without negatives
Ads appear for loosely related searches and spend disappears on irrelevant clicks.
Optimising for the wrong conversion
If tracking counts every page view as a conversion, the algorithm chases cheap, useless traffic.
Sending everyone to the homepage
A landing page that matches the search converts far better.
Changing too much, too often
Constant changes reset the bidding algorithm's learning. Test deliberately.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your market's cost per click and how many conversions you need. We estimate a starting budget from keyword data in the consultation, then adjust once real results come in.
How quickly will I see results?
Search campaigns can generate clicks as soon as they're approved. Bidding algorithms need conversion data to optimise, so performance typically improves over the first weeks as data accumulates.
Who owns the ad account?
You do. Campaigns run in your own Google Ads account with your payment method, and you keep everything if we stop working together.
Is ad spend included in your fee?
No. Our management fee covers our work; ad spend is paid directly to Google from your account.
Should we use Performance Max?
It can work well when conversion tracking is accurate and you have good assets. We usually run it alongside Search so you keep visibility and control over important queries.
Do you build landing pages too?
Yes. Ads perform best when the landing page matches the search; we can design and build dedicated pages.
Can you run ads in several countries and languages?
Yes, with campaigns per market, translated ads and localised landing pages.
Can you track phone calls?
Yes, with call tracking from ads and website, so calls count as conversions.
What if our account is suspended or ads are disapproved?
We identify the policy issue, fix it and appeal where appropriate. Google makes the final decision.
Do you require a long contract?
No. Management runs month to month.
Can you take over an account another agency built?
Yes. We audit the existing set-up first, keep what works and restructure gradually, so performance isn't disrupted by sweeping changes on day one.
Do you write the ad copy?
Yes. We write headlines and descriptions for each ad group, test variations against each other and keep the ads aligned with the landing pages they send people to.
Can you advertise on Bing as well?
Yes. Microsoft Advertising can import Google campaigns and often reaches a different, sometimes cheaper audience, so we test it where it makes sense.
Related services
Landing Pages
Single-purpose pages for ads, launches and lead capture.
Conversion Rate Optimization
Research and A/B tests that lift conversions.
Analytics & Reporting
GA4, Tag Manager and dashboards you can trust.
SEO Services
Technical, on-page and off-page SEO for Google and AI search.
Meta Ads
Facebook and Instagram campaigns with proper tracking.
Google Ads by industry
Start your Google Ads campaign.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project