Marketing & SEO

SEO that gets you found on Google and in AI answers

Gjethe provides ongoing SEO: technical fixes, keyword and content strategy, on-page optimisation, internal linking, digital PR and link earning, local SEO and AI search optimisation, so you rank on Google and are cited by assistants such as ChatGPT and Perplexity. Pricing is based on your project and agreed in your quote.

  • Free first consultation
  • Written quote for your project
  • Flexible payment milestones

At a glance

Covers
Technical, content, links, local, AI
Engagement
Monthly retainer
Reporting
Rankings, traffic, leads
Pricing
Quoted per project

Definition

What is SEO services?

Search engine optimization (SEO) is the practice of improving a website's technical health, content and reputation so that it appears more often and higher in unpaid search results for the queries its customers use.

SEO compounds. Unlike ads, which stop the moment you stop paying, a page that ranks keeps bringing visitors for months or years. Getting there takes three things working together: a site search engines can crawl and understand, content that genuinely answers what people search for, and enough authority, links and mentions, for search engines to trust it. We work on all three every month and report on the results that matter: qualified traffic, leads and sales.

✓ build passed

Who is it for?

  • Service businesses that rely on enquiries

    Law firms, clinics, agencies and consultants whose clients search before they call.

  • Online stores

    Category and product pages that should win searches with buying intent.

  • SaaS and B2B companies

    Problem- and comparison-led content that brings in buyers researching solutions.

  • Businesses with rising ad costs

    You want a growing share of traffic that doesn't cost you per click.

What's included, and what you keep

What's included

  • Technical SEO audit and fixes
  • Keyword research mapped to pages and intent
  • Content strategy and topic clusters
  • On-page optimisation of titles, headings and content
  • Internal linking improvements
  • Structured data implementation
  • Core Web Vitals and speed improvements
  • Digital PR and link earning
  • Local SEO where relevant
  • AI search visibility work
  • Competitor monitoring
  • Monthly reporting and planning

What you receive

Handed over at the end. Yours to keep.

  • Initial SEO audit and roadmap
  • Keyword map and content plan
  • Implemented technical and on-page fixes
  • New and improved content each month
  • Monthly report with priorities for the next month

What does SEO include?

AreaWhat we do
Technical SEOCrawlability, indexing, Core Web Vitals, structured data, canonicals, hreflang, sitemaps, JavaScript SEO
On-page SEOKeyword mapping, titles, descriptions, headings, content improvements, internal links, images
ContentNew pages and articles that answer real search intent, refreshed regularly
Off-page SEODigital PR, earned links, citations and brand mentions
Local SEOGoogle Business Profile, local pages, reviews and citations
AI searchAnswer-first content, entity consistency and citation tracking

How do we choose what to work on each month?

Every month starts with data: which pages gained or lost visibility, which queries are close to page one, what competitors published, and what technical issues appeared. From that we choose a small number of actions with the highest expected impact.

Early months usually focus on technical fixes and improving pages that already rank on page two or three, often the fastest wins. Later months shift towards new content for untapped topics and earning links that lift the whole site.

You see the plan before we start and the results after. Nothing is done just to fill a report.

What we won't do

Shortcuts that put your site at risk are not part of our work.

  • Buying links or using private blog networks
  • Keyword stuffing or hidden text
  • Mass-produced thin pages
  • Fake reviews or misleading markup
  • Promising specific rankings or dates

How SEO services works, step by step

Every step has a clear output you can review. Timing is agreed in your quote.

  1. 1

    Audit

    Technical health, content, rankings, links and competitors reviewed to find the biggest opportunities.

  2. 2

    Strategy

    Keyword map, priorities and a three-month plan agreed with you.

  3. 3

    Fix foundations

    Technical problems resolved first, so content and links can work.

  4. 4

    Improve and create

    Existing pages strengthened and new content published around search intent.

  5. 5

    Earn authority

    Digital PR and outreach for relevant, natural links and mentions.

  6. 6

    Measure and plan

    Monthly report on results and next month's priorities.

Tools, and what shapes your quote

Pricing is based on your project and agreed in your quote. These are the things that move it.

SEO Services pricing factors
FactorWhy it matters
CompetitionCrowded markets need more content and authority to move rankings.
Site sizeLarge sites need more technical and on-page work each month.
Content volumeThe number of new pages or articles per month is a major cost driver.
Link earningDigital PR and outreach take significant effort.
Markets and languagesEach market needs its own research, content and tracking.
Starting pointSites with serious technical problems need more foundation work first.

Common mistakes to avoid

What we see go wrong most often, and how a good project avoids it.

  • Expecting results in weeks

    SEO builds over months. Plan for it alongside channels that bring immediate traffic.

  • Targeting only big keywords

    Specific, lower-volume searches often convert better and are easier to win first.

  • Publishing content nobody needs

    Articles written only for keywords rarely rank. Content must genuinely answer a question.

  • Ignoring technical SEO

    Great content can't rank if search engines can't crawl or index it properly.

  • Buying links

    Paid link schemes risk penalties and usually stop working. Earn links with content worth citing.

Frequently asked questions

How long does SEO take to work?

Technical fixes can show effects quickly, but meaningful ranking gains usually build over several months and depend on competition and your site's starting point. We report progress monthly so you can see the trend.

Do you guarantee first-page rankings?

No, nobody can honestly guarantee rankings, because search engines decide them. We commit to doing the work that moves rankings and to reporting transparently on the results.

Is SEO included when you build a website?

Every site we build includes technical SEO and AI-search structure. Ongoing SEO (content, links and monthly optimisation) is a separate service.

Do you build backlinks?

Yes, through digital PR, outreach and genuinely useful content. We don't buy links from link farms or private networks, which put your site at risk.

Do you write the content?

Yes. Our writers produce and improve content as part of the retainer, or we work with your team's drafts.

Can you do SEO in Albanian and German?

Yes. We research and write in Albanian, English and German, and set up multilingual sites correctly with hreflang.

What reports will we get?

A monthly report with organic traffic, leads or sales from search, ranking movements for priority terms, work completed and next month's plan.

Can you work with our developers?

Yes. We provide clear technical tickets and can implement changes ourselves when we have access.

What if we just need a one-off review?

See SEO audit: a standalone audit with a prioritised list of fixes, without an ongoing commitment.

Is there a minimum contract?

Retainers run monthly. Because SEO takes time to show results, we recommend planning for at least several months.

How is SEO different from AI search optimisation?

Classic SEO aims to rank pages in search results. AI search optimisation aims to have your content quoted and cited inside AI-generated answers. They share most foundations (crawlable pages, clear answers, trusted authority) so we handle them together within the retainer.

What happens to our rankings if we stop?

Work already done (fixed technical issues, published content and earned links) keeps its value. Without ongoing work, though, competitors who keep publishing and earning links can gradually overtake you, and new technical problems go unnoticed.

Do you need access to our website?

For implementation, yes: CMS access or a developer contact. We also need Search Console and analytics access to measure results and spot problems early.

Get your free SEO review.

Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.

  1. What happens next
  2. 1You tell us what you need
  3. 2We aim to reply within 24 hours with questions
  4. 3You get a written quote for your project