For fitness & gyms

Fitness websites that turn visitors into members

Gjethe builds websites for gyms, yoga and Pilates studios, CrossFit boxes, martial arts schools and personal trainers: live class timetables, online membership sign-up and payments through platforms like Mindbody, Glofox or Eversports, coach profiles, trial offers, facility tours and local SEO for “gym near me” searches.

  • Free first consultation
  • Written quote for your project
  • Flexible payment milestones

At a glance

Booking
Mindbody, Glofox, Eversports
Sign-up
Online membership and payment
Show
Classes, coaches, facilities
Found
Local search

Overview

People choosing a gym or studio want to know what it feels like inside, when classes run, what it costs and how to try it. Your website should capture the energy of your space, introduce your coaches and make the first step, a trial class or membership, easy. Behind that, it has to connect cleanly with the software you use to run bookings and payments.

Who do we build for?

  • Gyms and fitness centres
  • Yoga and Pilates studios
  • CrossFit and functional training
  • Martial arts and boxing gyms
  • Personal trainers and online coaches
  • Multi-location chains

How we build for fitness & gyms

Design approved before development, progress updates every 2–3 days, and support after launch agreed in your quote.

Illustrative product mock-up, not a client project.

Which fitness features do we include?

  • Class timetable from your booking software
  • Online membership sign-up and payment
  • Trial class or intro offer booking
  • Coach and trainer profiles
  • Facility photos and video tours
  • Member stories, with permission
  • Workshops and events
  • Mobile app download links

Making the first visit easy

The hardest step for a new member is the first one. A clear intro offer (a free class, a trial week or an induction session) with simple booking and a page explaining what to expect, removes much of the anxiety of walking into a new gym.

We design that journey carefully: what to bring, where to park, who will meet you and what happens after the first session, followed by an automated email or message to encourage the next visit.

Integrating your gym software

Timetables, bookings and memberships live in your gym management software. We embed or connect it so the website always shows current classes and members can book and pay without duplicate systems.

Where the platform's widgets are limited, we use its API to display schedules in your own design, while bookings still go through the platform.

Content that attracts members

ContentPurpose
Class pagesExplain each class, level and what to expect
Coach profilesBuild trust in the people behind the training
PricingShow memberships and class packs clearly
Beginner guidesReassure people new to training
Short videosShow the atmosphere and energy

Retention starts on the website

Members who feel connected stay longer. The website can support that with event pages, challenge sign-ups, community stories, coach tips and easy access to member resources.

We also set up automated messages after sign-up and after the first few visits, encouraging new members to build a routine during the period when many people drop off.

Online coaching and digital products

Many trainers and studios now sell beyond the gym floor: online programmes, on-demand classes, nutrition plans and coaching packages. These need sales pages, payments and a way to deliver content securely.

We integrate coaching and video platforms or build simple membership areas, so online income complements in-person classes.

Local search checklist for gyms

  • Google Business Profile with correct categories and hours
  • Photos of the real facility and classes
  • Class and location pages on the website
  • Regular, genuine member reviews
  • Consistent details on directories and maps

Showing the atmosphere

People choose a gym as much on feeling as on equipment. Short videos of classes, photos of real members with permission, and coach introductions help newcomers picture themselves there.

We design pages around these real moments and keep video lightweight so the site stays fast on phones.

Common mistakes to avoid

What we see go wrong most often in fitness & gyms projects.

  • Hiding prices

    Unclear pricing pushes people to competitors with clear plans.

  • Timetable as an image

    Image timetables go out of date and are unreadable on phones.

  • No beginner path

    Newcomers need reassurance and a simple first step.

  • Stock fitness photos

    Show your real space, coaches and community.

From first call to launch

The same five steps for every build, so you always know what happens next.

  1. 1

    Free consultation

    A 20–30 minute call. You explain the goal; we ask questions and send an honest assessment, project plan and written quote.

  2. 2

    Design & approval

    We mock the project up in Figma. You review and approve it before any code is written.

  3. 3

    Development

    We build on a modern stack and send progress updates every 2–3 days.

  4. 4

    Review & revisions

    You test the result and give feedback before launch. Revision rounds are agreed in your quote.

  5. 5

    Launch & support

    We deploy, set up analytics, hand over documentation and accounts, and support you as agreed.

Frequently asked questions

Can members book classes on the website?

Yes. We integrate booking platforms such as Mindbody, Glofox or Eversports, or build custom booking with payments.

Can people buy memberships online?

Yes. Members can choose a plan and pay online with recurring billing through your gym software or Stripe.

Do you build fitness apps too?

Yes. We build iOS and Android apps for class booking, workout tracking and member check-in, see mobile app development.

Can we offer a free trial online?

Yes, with a booking flow for trial classes and automated follow-up messages.

Can personal trainers sell online coaching?

Yes, with packages, payments and integration with coaching platforms.

Will we appear in “gym near me” searches?

We optimise your website and Google Business Profile for local search and set up review requests.

Can you make videos for our social media?

Yes, through short-form video editing from footage of your classes and coaches.

Can the site show several locations?

Yes, each with its own timetable, prices and team.

Can we sell merchandise?

Yes, with a small online shop alongside memberships.

Can we update the timetable ourselves?

It updates automatically from your booking software, so there's nothing to change twice.

Can we sell on-demand classes?

Yes, through video membership platforms or a custom members' area with subscriptions.

Can you integrate member check-in?

Check-in is usually handled by your gym software or app; we link the website and app so members can access everything in one place.

Can you design our gym's brand?

Yes, logo, colours, signage graphics and social templates through our design services.

Build your fitness website.

Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.

  1. What happens next
  2. 1You tell us what you need
  3. 2We aim to reply within 24 hours with questions
  4. 3You get a written quote for your project