MVP development that tests your idea with real users
Gjethe builds minimum viable products: we help you identify the assumption your idea depends on, cut the feature list to what tests it, design the core flow, build it as a web or mobile app on foundations that can grow, and launch it with analytics so you can decide what to build next from real usage.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Format
- Web app, mobile app or PWA
- Focus
- One core workflow
- Built to
- Grow into version one
- Pricing
- Quoted per project
Definition
What is MVP development?
An MVP (minimum viable product) is the smallest working version of a product that real users can use, built to test whether the product solves a real problem before investing in the full version.
An MVP exists to answer a question (will people use this, will they pay, can it work) as cheaply and quickly as possible. The temptation is always to add one more feature before launch. We push back on that, because every extra feature delays the answer. What we don't cut are the foundations: accounts, data and payments built properly, so a successful MVP becomes version one instead of a throwaway.
Who is it for?
First-time founders
You have an idea and early conversations with customers, and need a product they can actually use.
Founders preparing to raise
Investors want evidence. A working product with real usage data is stronger than a deck alone.
Companies testing a new line of business
You want to test a new product with real customers without committing a full internal team.
Teams rebuilding a no-code prototype
Your no-code MVP proved demand but can't grow further; you need a proper product that keeps its users.
What's included, and what you keep
What's included
- Assumption mapping and success criteria
- Feature prioritisation into now and later
- User flows and clickable prototype
- UI design for the core screens
- Web or mobile app development
- Authentication and user accounts
- Database and admin access
- Payments, if they're part of the test
- Product analytics for activation and retention
- In-app feedback mechanism
- Error monitoring
- Launch support
What you receive
Handed over at the end. Yours to keep.
- Working MVP live with real users
- Source code and infrastructure you own
- Analytics dashboard for the agreed metrics
- List of deferred features, prioritised
- Design files and prototype
How does an MVP create learning?
Assumption
The riskiest thing that must be true
Smallest test
The minimum feature set that tests it
Launch
Real users, real data
Measure
Activation, retention, feedback
Decide
Build on it, change it or stop
Prototype, MVP or full product?
| Stage | What it proves | What it can't prove |
|---|---|---|
| Clickable prototype | That the idea is understandable and appealing | That people will actually use it |
| MVP | Real behaviour: sign-ups, usage, willingness to pay | Scale, edge cases, long-term retention |
| Version one | A business: retention, revenue, growth | - |
How do we cut scope without cutting value?
We list every feature you've imagined, then sort each into three groups: needed to test the core assumption, nice for early users, and needed only at scale. Only the first group goes into the MVP, with the occasional item from the second if it's cheap and clearly helpful.
Manual work behind the scenes is often the smartest shortcut. Approving accounts by hand, sending invoices yourself or onboarding customers on a call lets the software stay focused on the core value, and teaches you exactly what to automate later.
How MVP development works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Assumptions
We identify what must be true for the idea to work and pick the riskiest one to test first.
- 2
Scope
The smallest feature set that tests it, written down with success criteria agreed in advance.
- 3
Prototype
Clickable Figma prototype tested with a few target users before development.
- 4
Build
Core flow, accounts, data and analytics built on a stack that can grow.
- 5
Launch
Release to your first users with monitoring and a feedback channel.
- 6
Learn and decide
We review the data with you and plan the next step: build on it, change it or stop.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of user types | A marketplace with buyers, sellers and admins is three products' worth of flows; a single user type is far simpler. |
| Core feature complexity | Simple data entry is quick; real-time matching, AI processing or complex rules take longer. |
| Web or mobile | A web MVP is usually cheaper and faster to change than store-published mobile apps. |
| Payments | Including payments adds billing logic, tax and testing. |
| Integrations | Each external service (maps, messaging, calendars) adds work. |
| Design polish | A clean, simple interface is enough for most MVPs; a highly branded experience costs more. |
| Area | Tools |
|---|---|
| Web | Next.js, React, TypeScript |
| Mobile | React Native, Expo |
| Back end | Supabase, Firebase, PostgreSQL, Node.js |
| Payments & auth | Stripe, Clerk, Auth.js |
| Analytics | PostHog, GA4, Sentry |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Too many features
Every extra feature delays the moment you learn whether anyone wants the product.
No success criteria
Decide before launch what result means “continue”, or every result will look like a reason to keep building.
A throwaway codebase
An MVP built to be discarded often isn't. Keep features few but foundations solid.
Launching to nobody
Line up your first users before launch (a waitlist, pilot customers, a community) so the MVP gets real usage.
Ignoring qualitative feedback
Numbers show what users do; conversations show why. You need both to decide well.
Frequently asked questions
What is the difference between an MVP and a prototype?
A prototype shows how a product could work; an MVP is working software real users can use, so it proves behaviour rather than opinions.
Should the MVP be a web app or a mobile app?
Usually a web app, because it's faster to build, change and share. Choose mobile when the value depends on the phone, camera, location, notifications on the go.
Can the MVP grow into the full product?
Yes. We build authentication, the data model and payments properly, so version two extends the MVP instead of replacing it.
Do you help decide what goes into the MVP?
Yes, that's the most valuable part of the work. We challenge features that don't serve the core test and suggest manual workarounds where they save development.
What metrics should an MVP track?
Typically sign-ups from your target audience, activation (reaching the core value), return usage and, if relevant, willingness to pay. We agree them with you before launch.
Can you help us prepare for investors?
We can design the pitch deck alongside the product and make sure analytics show the traction investors will ask about.
Do I need a technical co-founder?
Not necessarily. Many founders launch with an external team and hire technical leadership once there's traction. What matters is owning documented code.
What happens after the MVP launches?
We review the data with you and plan the next iteration. Many clients continue with us; others take the code to their own team.
Can you rebuild our no-code MVP properly?
Yes. We migrate your users and data from tools like Bubble, Glide or Airtable to a custom stack, keep what worked about the experience and remove the limits that held it back.
What do you need from me to start?
A description of the problem and the people who have it, any notes from customer conversations, and your view of what must be true for the business to work. Those inputs shape the scope more than any feature list.
How do we find the first users?
Usually from people you already know have the problem: waitlist sign-ups, interview participants, a community or pilot customers. We help set up the sign-up flow and onboarding so those first users reach the core value quickly.
Related services
Web Applications & SaaS
Portals, dashboards and subscription products.
Mobile App Development
iOS and Android apps, from design to store launch.
Vibe-Coded App Repair
Secure, debug and ship apps built with Lovable, Bolt, v0 or Cursor.
UI/UX Design
Research, wireframes, prototypes and interfaces.
Pitch Deck Design
Investor decks with a clear story and clean data.
Analytics & Reporting
GA4, Tag Manager and dashboards you can trust.
No-Code & Low-Code Apps
Bubble, Glide and low-code builds, set up properly.
MVP Development by industry
Test your idea properly.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project