Lead research that gives sales teams accounts worth calling
Gjethe researches and builds B2B prospect lists: we define your ideal customer profile, find matching companies, identify relevant decision-makers, verify business contact details, enrich records with useful context and deliver CRM-ready lists. Research uses public sources and licensed data tools, respects website terms and data protection rules, and focuses on accuracy over volume.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Output
- Accounts, contacts and context, CRM-ready
- Sources
- Public sources and licensed data tools
- Verification
- Email and role checks
- Markets
- Europe and North America
Definition
What is lead research & data research?
Lead research is identifying companies and people who match your ideal customer profile and collecting accurate, relevant information about them, so sales and marketing teams can reach the right prospects.
Bought lists are cheap for a reason: outdated contacts, wrong roles, companies that will never buy. Sales teams waste hours on them and damage their sending reputation along the way. Researched lists take more effort but give your team accounts that fit, the right people within them, and a reason to get in touch.
Who is it for?
B2B SaaS companies
Target account lists for outbound and account-based marketing.
Agencies and consultancies
Prospects that match the clients you serve best.
Manufacturers and distributors
Buyers, distributors and partners in new markets.
Startups entering a market
A first focused list to test messaging and demand.
What's included, and what you keep
What's included
- Ideal customer profile workshop
- Account research by industry, size, location and signals
- Decision-maker identification
- Business email finding and verification
- Company and contact enrichment
- Trigger research such as hiring, funding or expansion
- Deduplication against your CRM
- CRM-ready formatting and import
- Source notes for each record
- Ongoing list refreshes
What you receive
Handed over at the end. Yours to keep.
- A verified prospect list in CSV or imported into your CRM
- An ideal customer profile document
- Notes on research sources and verification
- Segment tags for personalised outreach
Start with who buys, not who exists
The best lists start from your existing customers: which ones are most valuable, what they have in common, which roles bought and why. We turn that into a profile of target companies and buyers, plus signals that suggest timing, such as hiring for a specific role, opening a new location or adopting a technology you integrate with.
What a good record contains
| Field | Why it matters |
|---|---|
| Company and website | Correct account, deduplicated against your CRM |
| Size, industry, location | Segmentation and prioritisation |
| Contact name and role | The person who owns the problem you solve |
| Verified business email | Deliverability and sender reputation |
| Relevant signal | A reason to reach out now |
| Source note | Traceability and accuracy checks |
Lawful and respectful research
We collect only business information relevant to a professional relationship, from public sources and data tools licensed for this use, and we respect website terms and robots rules. Outreach to individuals in Europe is subject to data protection and electronic marketing rules that vary by country; we flag these considerations, and your legal advisers confirm what applies to your campaigns.
Records include source notes so you can answer questions about where data came from and honour removal requests.
Quality over volume
A smaller list of well-matched, verified contacts usually produces more replies and fewer bounces than a large unfocused one. We verify emails, check that the person still holds the role, and remove records we can't confirm instead of padding the list.
Connecting research to outreach
Research is most valuable when outreach uses it. We tag records by segment and signal so messages can be relevant, and we can help write sequences or hand the list to your sales team or our lead generation service.
What helps us start
- Your best current customers and why
- Target industries, sizes and regions
- Roles you sell to
- Accounts to exclude
- Your CRM and import format
- How the list will be used
Account-based lists
For high-value deals, a long list of contacts matters less than a short list of the right accounts researched in depth. For account-based marketing we research each target company: its priorities, recent news, the buying group of decision-makers and influencers, and a reason your offer is relevant now. That gives sales and marketing a shared plan for each account.
These lists are smaller, deeper and refreshed more often, because roles and priorities change.
How lead research & data research works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Profile
Ideal customer profile and buyer roles defined.
- 2
Sample
A small sample list for your feedback on fit.
- 3
Research
Accounts and contacts researched and enriched.
- 4
Verify
Emails, roles and duplicates checked.
- 5
Deliver
CRM-ready list with segments and source notes.
- 6
Refresh
Optional regular updates and new segments.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of records | More accounts and contacts take more research. |
| Niche difficulty | Narrow or hard-to-find segments take longer per record. |
| Enrichment depth | Signals and custom research add time per account. |
| Verification level | Manual role checks add accuracy and effort. |
| Data tools | Licensed data tool costs depend on your needs. |
| Area | Tools |
|---|---|
| Data and research | LinkedIn Sales Navigator, Apollo, Clay, company registers, company websites |
| Verification | email verification services, manual role checks |
| CRM | HubSpot, Salesforce, Pipedrive, Close |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Buying generic lists
Outdated, untargeted lists waste sales time and harm deliverability.
Volume over fit
More contacts rarely beat better contacts.
Ignoring data protection
Outreach rules differ by country; check before sending.
No feedback loop
Tell researchers which accounts converted so the profile improves.
Frequently asked questions
Where does the data come from?
Public sources such as company websites and registers, and data tools licensed for B2B prospecting. Each record includes a source note.
Are the emails verified?
Yes. We verify business emails and remove records we can't confirm.
Is this legal under GDPR?
B2B prospecting can be lawful with the right basis and safeguards, but rules vary by country and channel. We collect only relevant business data, and your legal advisers confirm what applies to your outreach.
Can you import the list into our CRM?
Yes, into HubSpot, Salesforce, Pipedrive and others, deduplicated against existing records.
Do you also send the outreach?
Our lead generation service can run campaigns. Lead research on its own delivers the list and segments.
Can you research in German-speaking markets?
Yes. We research companies in Germany, Austria and Switzerland, with German-language sources.
Can you find companies using a specific technology?
Often, yes, using technology-detection tools and public signals.
How fresh is the data?
Researched at delivery, with role and email checks. Regular refreshes keep it current.
How is lead research priced?
It is quoted on the number of records, the difficulty of the segment and the depth of enrichment.
Can you research a list of specific companies we give you?
Yes. We find the right contacts and context for a named account list, which suits account-based marketing.
Do you provide phone numbers?
Where business numbers are publicly listed or available through licensed tools for this purpose. Email and LinkedIn are usually more reliable.
Can you keep our CRM data clean?
Yes. We can update roles, remove contacts who have left and deduplicate records on a regular schedule.
How do you decide who the right contact is?
From your profile of who buys and who influences the decision, checked against each company's structure. For larger accounts we usually identify several roles.
Can you research contacts in Kosovo and Albania?
Yes, including Albanian-language sources, which helps when local companies have limited English information online.
Can we test a small list first?
Yes. A sample list lets you check fit and quality before a larger research project.
Can you segment the list for different messages?
Yes. We tag records by industry, size, role and signal so each segment can receive a relevant message.
Related services
Lead Research & Data Research by industry
Reach the right accounts.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project