Pitch deck design that helps investors say yes
Gjethe designs investor pitch decks: a clear narrative from problem to ask, custom slide design, market, traction and financial charts, product visuals, team slides and editable files in PowerPoint, Keynote, Google Slides or Figma. We design both a presenting version and a send-ahead version, with two rounds of revisions.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Stages
- Pre-seed to growth
- Versions
- Presenting and send-ahead
- Includes
- Narrative, design, charts
- Files
- PowerPoint, Keynote, Slides, Figma
Definition
What is pitch deck design?
A pitch deck is a short presentation that explains a company's problem, solution, market, business model, traction, team and funding ask, used to raise investment or win partners.
Investors see many decks and decide quickly which deserve a meeting. A strong deck makes the opportunity easy to understand at a glance: what's broken, why your solution works, why now, how big it can get, what proof you have and what you're asking for. Design doesn't replace a good business, but a confusing or cluttered deck can hide one. We structure the story first, then make every slide clear and credible.
Who is it for?
Startups raising
First decks and decks for the next round.
Partnership pitches
Decks for strategic partners and sponsors.
Fintech and deep tech
Complex models and technology explained simply.
Accelerator and competition applicants
Decks that fit strict slide limits and judging criteria.
What's included, and what you keep
What's included
- Narrative and slide structure
- Headline writing for each slide
- Custom slide design
- Problem and solution visuals
- Product screenshots and mock-ups
- Market size visuals
- Traction and metrics charts
- Business model and financial visuals
- Team and advisor slides
- Presenting and send-ahead versions
- Editable source files
- Two rounds of revisions
What you receive
Handed over at the end. Yours to keep.
- Presenting deck
- Send-ahead deck
- PDF versions
- Editable source files
- Slide graphics and icons
A common pitch deck structure
Order varies by company and stage; this is a useful starting point.
| Slide | What it answers |
|---|---|
| Problem | What's broken, for whom, and how painful is it? |
| Solution | What you do and why it works |
| Why now | What has changed to make this possible or urgent |
| Market | How big the opportunity is, with credible sources |
| Product | What it looks like and how customers use it |
| Traction | Evidence: users, revenue, growth, pilots, partnerships |
| Business model | How you make money |
| Competition | Alternatives and why you win |
| Team | Why you're the people to build this |
| Ask | How much, for what, and what milestones it reaches |
Honest numbers build trust
Investors check claims. Market sizes should come from credible, cited sources and show how you reached your serviceable market, not just the largest number you could find. Traction charts should use consistent periods and clearly labelled metrics; a misleading axis is noticed and damages trust in everything else.
We design charts directly from your data, keep scales honest and label sources. If a number looks weak, it's usually better to give context than to hide it.
Two versions of the same deck
A deck you present can be visual and sparse, because you're there to explain. A deck sent before a meeting must stand on its own, so it needs more text and annotated charts. Sending the presenting deck alone often confuses readers; presenting the reading deck overwhelms listeners.
We design both from the same structure and style, so updating one keeps the other consistent.
Before you send it
- Company name and contact on the first and last slides
- Numbers consistent across all slides
- Sources for market data
- File size small enough to email
- Viewing tracked via a link where useful
- Confidential information considered before sharing widely
Explaining complex products simply
Deep tech, fintech and B2B infrastructure startups often struggle to explain what they do in one slide. A simple diagram, a before-and-after comparison or a short customer story usually works better than technical detail.
We work with you to find the simplest true explanation of your product, then design visuals that make it understandable to an investor outside your field within a few seconds.
The traction slide
For many investors, traction is the most important slide. It should show the metric that best proves demand for your business model (revenue, active users, retention, pilots, letters of intent) over a clear time period.
We design traction charts that make growth easy to read without exaggeration, and pair them with short annotations explaining key moments, such as a launch or a new channel.
Designing the appendix
Detailed questions come later in the process: unit economics, cohort data, product roadmap, go-to-market detail, technical architecture. Keeping these in a designed appendix lets the main deck stay focused while still showing you've done the work.
Appendix slides use the same style as the main deck, so you can jump to them during a meeting when a question comes up.
How pitch deck design works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Brief
Stage, raise, audience and your current materials.
- 2
Story
Slide-by-slide structure and headlines agreed.
- 3
Style
Key slides designed to set the look.
- 4
Design
Full deck with charts and visuals.
- 5
Revise
Two rounds of revisions.
- 6
Versions
Presenting and send-ahead decks finalised.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of slides | Longer decks and appendices take more design. |
| Narrative work | Restructuring the story adds time. |
| Data and financials | Detailed charts and models take longer. |
| Product visuals | Custom mock-ups and illustrations add work. |
| Versions | Extra versions for different audiences add work. |
| Area | Tools |
|---|---|
| Slides | PowerPoint, Keynote, Google Slides, Figma |
| Design | Adobe Illustrator, Photoshop |
| Data | Excel, Google Sheets |
| Sharing | PDF, DocSend or similar link tracking |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Too many slides
Keep the main deck tight; put detail in an appendix.
Unclear problem
If investors don't feel the problem, nothing else lands.
Inflated market sizes
Unrealistic numbers reduce credibility.
Hiding the ask
State clearly how much you're raising and why.
Dense text on presenting slides
Let the slides support you, not replace you.
Frequently asked questions
Do you help with the story or just the design?
Both. We help structure the narrative and write slide headlines, then design the deck. The business facts and numbers come from you.
How many slides should a pitch deck have?
Many effective decks keep the main story to roughly 10 to 20 slides, with extra detail in an appendix.
Do you create financial models?
No. We visualise your model clearly. See business plans and market research for help with projections.
How do revisions work?
Two rounds of revisions are included.
Will you sign an NDA?
Yes. Pitch decks often contain confidential information, and we're happy to sign an NDA.
Can you design a one-pager too?
Yes. A one-page summary for investors complements the deck.
Can you guarantee funding?
No. A clear deck helps investors understand your business, but funding depends on the business, market and investors.
Can you update our deck for the next round?
Yes. Updating traction, team and financials in an existing design is efficient.
Which format should we use?
Whatever your team edits comfortably. Investors usually receive a PDF.
Do you add product mock-ups?
Yes. We place real screenshots of your product into device mock-ups, without inventing features that don't exist.
Should we include a competition slide?
Usually yes. Investors want to know you understand alternatives. We design positioning charts or comparison tables that are fair and clear.
Can you make the deck work on phones?
Investors often open decks on phones. We check text size and charts on small screens and keep the PDF light.
Do you design decks for demo days?
Yes. Demo day decks are usually shorter and more visual, designed for a large screen and a strict time limit.
Related services
Pitch Deck Design by industry
Design your pitch deck.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project