Marketing & SEO

Analytics you can trust, reports you'll read

Gjethe sets up and fixes marketing analytics: a measurement plan, GA4 and Google Tag Manager, conversion tracking for Google, Meta, LinkedIn and TikTok, server-side tagging, consent mode, and clear Looker Studio dashboards that combine your channels in one place. The goal is numbers you can trust and reports that lead to decisions.

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  • Free first consultation
  • Written quote for your project
  • Flexible payment milestones

At a glance

Tracking
GA4, Tag Manager, server-side
Privacy
Consent mode and cookie banners
Ads
Google, Meta, LinkedIn, TikTok conversions
Reporting
Looker Studio dashboards

Definition

What is analytics & reporting?

Marketing analytics and reporting is the collection, organisation and presentation of data about how people find and use a website or app, and which marketing activities produce results, so that a business can make informed decisions.

Most businesses have analytics installed; few trust what it says. Conversions are double-counted or missing, ad platforms disagree with each other, consent banners block data in ways nobody understands, and dashboards show dozens of charts with no conclusions. We start with what decisions you need to make, track exactly what supports them, verify the data and build reports that answer questions.

Who is it for?

  • Online stores

    E-commerce tracking from product view to purchase, with revenue by channel.

  • SaaS

    Sign-up, activation and subscription events joined with marketing data.

  • Advertisers

    Accurate conversions so ad platforms optimise correctly.

  • Teams drowning in reports

    Many tools, many numbers, no clear picture.

What's included, and what you keep

What's included

  • Measurement plan tied to business goals
  • GA4 property set-up or audit
  • Google Tag Manager implementation
  • Event and conversion tracking
  • E-commerce tracking
  • Ad platform conversion tracking
  • Server-side tagging
  • Consent mode and banner integration
  • UTM conventions for campaigns
  • CRM and offline conversion connections
  • Looker Studio dashboards
  • Team training and documentation

What you receive

Handed over at the end. Yours to keep.

  • Measurement plan document
  • Verified tracking set-up
  • Dashboards for leadership and channel owners
  • UTM naming guide
  • Tracking documentation

Start with a measurement plan

A measurement plan lists your business goals, the actions on your site or app that show progress towards them, and how each will be tracked and reported. It sounds bureaucratic; it saves enormous waste. Without it, teams track hundreds of events nobody uses and miss the handful that matter.

The plan also defines naming conventions, which conversions are sent to ad platforms, and who owns each report. It becomes the reference for every future tracking change.

Why do ad platforms and analytics disagree?

Google Ads, Meta and GA4 all count conversions differently: different attribution models, different time windows, view-through credit, modelled conversions and different handling of consent. It's normal for their totals to differ, and for the sum of what platforms claim to exceed your actual sales.

We document how each source counts, use a single source of truth for business results, usually your shop or CRM, and compare platforms consistently so budget decisions aren't based on inflated numbers.

Client-side or server-side tracking?

Client-sideServer-side
Where tags runIn the visitor's browserOn a server you control
Data loss from blockersHigherLower
Page performanceMore scripts in the browserFewer scripts in the browser
Control over data sentLimitedData can be filtered before sharing
Set-up and costSimplerMore set-up and a small hosting cost

What a useful dashboard shows

  • The few numbers leadership needs, at the top
  • Results by channel against cost
  • Trends over time, not just snapshots
  • Clear definitions for every metric
  • Notes explaining notable changes

How we verify tracking

  1. 01

    Preview

    Every tag checked in Tag Manager's preview mode as real actions are performed.

  2. 02

    Debug view

    Events and parameters confirmed arriving in GA4 and ad platforms.

  3. 03

    Compare

    Tracked purchases or leads matched against your shop or CRM records.

  4. 04

    Consent check

    Behaviour tested with cookies accepted and declined.

  5. 05

    Monitor

    Alerts set up for sudden drops in key events after site changes.

How analytics & reporting works, step by step

Every step has a clear output you can review. Timing is agreed in your quote.

  1. 1

    Discover

    Goals, current tools, data issues and who needs which reports.

  2. 2

    Plan

    Measurement plan, event names and conversion definitions.

  3. 3

    Implement

    GA4, Tag Manager, ad pixels, server-side tagging and consent mode.

  4. 4

    Verify

    Every event tested against real actions and back-end data.

  5. 5

    Report

    Dashboards built for each audience.

  6. 6

    Train

    Your team shown how to read and maintain everything.

Tools, and what shapes your quote

Pricing is based on your project and agreed in your quote. These are the things that move it.

Analytics & Reporting pricing factors
FactorWhy it matters
Number of platformsEach ad platform and tool adds tracking work.
E-commerce or app trackingDetailed product and in-app events take longer.
Server-side taggingAdds set-up and a small ongoing hosting cost.
Data sources in dashboardsCombining CRM, ads and analytics adds integration.
Existing set-upCleaning a messy implementation can take more time than starting fresh.

Common mistakes to avoid

What we see go wrong most often, and how a good project avoids it.

  • Tracking everything

    Too many events create noise. Track what supports decisions.

  • Never verifying data

    Tracking breaks silently after site changes. Test regularly.

  • Trusting platform totals

    Ad platforms tend to credit themselves generously. Compare against your real sales.

  • Ignoring consent

    Tracking without proper consent creates legal risk; consent mode keeps data useful within the rules.

  • Dashboards without owners

    Reports nobody reads don't help. Build for specific people and decisions.

Frequently asked questions

Can you fix our existing GA4 set-up?

Yes. We audit what's tracked, fix errors and duplicates, add missing conversions and document the result.

What is consent mode?

A Google feature that adjusts how tags behave based on visitors' cookie choices, and allows modelling of some conversions from users who decline. It's required for some Google advertising features in the EEA.

Do we need server-side tracking?

Not always. It helps businesses that rely on ad platform optimisation, have significant data loss from blockers, or want more control over shared data.

Can you connect our CRM to Google Ads?

Yes. Offline conversion imports send qualified leads or deals back to ad platforms so they optimise towards real outcomes.

Do you build custom dashboards?

Yes, in Looker Studio by default, combining analytics, ads, CRM and spreadsheet data. Other BI tools are possible.

Is GA4 GDPR-compliant?

Compliance depends on configuration, consent and your legal basis. We set up GA4 with consent, data retention and privacy settings that support compliance; your legal adviser should confirm your overall approach.

Can you track phone calls and WhatsApp clicks?

Yes, as events and conversions, and with call tracking tools where you need call details.

What about privacy-friendly analytics?

Tools like Plausible or Matomo can suit sites that want minimal data collection. We can set them up instead of or alongside GA4.

Will you train our team?

Yes. We walk your team through the dashboards and how to add new tracking safely, and leave written documentation.

Do you offer ongoing reporting?

Yes. Monthly reporting and tracking checks can continue after set-up.

Can you migrate our old Universal Analytics reports?

Universal Analytics has stopped processing data, but if you exported historical data we can bring it into Looker Studio or BigQuery alongside GA4 for long-term comparisons.

Do you track single-page apps correctly?

Yes. Apps built with React or Next.js need page views and events sent on route changes; we set this up and test it.

Can you send GA4 data to BigQuery?

Yes. The BigQuery export gives you raw event data for deeper analysis, joining with other data and keeping history beyond GA4's retention limits.

What if our numbers suddenly drop?

We check whether it's a real change or a tracking problem (a broken tag after a site update, a consent banner change or a filter) and fix tracking issues quickly.

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  1. What happens next
  2. 1You tell us what you need
  3. 2We aim to reply within 24 hours with questions
  4. 3You get a written quote for your project