Video editing for every platform and format
Gjethe edits video for YouTube, Instagram, TikTok, ads, websites, corporate communication, events and podcasts. Every edit covers story and pacing, colour correction, audio clean-up and mixing, captions, graphics and exports in the right formats and aspect ratios. You share raw footage through a cloud folder, review on a private link with time-coded comments, and two rounds of revisions are included.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Formats
- 16:9, 9:16, 1:1, 4:5
- Includes
- Story, colour, sound, captions, graphics
- Review
- Time-coded comments on a private link
- Revisions
- Two rounds included
Definition
What is video editing?
Video editing is the post-production process of selecting, arranging and refining recorded footage (together with sound, music, graphics and colour) to produce a finished video that communicates clearly and holds attention.
Good footage can be ruined by a slow, confusing edit, and ordinary footage can become compelling with a sharp one. Editing decides what the viewer sees first, what gets cut, how long each moment lasts and how sound and visuals work together. We edit with a clear purpose for every video (keep watching, understand, trust, buy) and adapt the style to the platform it will live on.
Who is it for?
Creators and channels
Regular long-form and short-form content edited in a consistent style.
Companies
Brand films, product videos, training and internal communications.
Marketing teams
Ads and social content in every format, ready to publish.
Events and organisers
Highlight films, interviews and recap videos for your events.
What's included, and what you keep
What's included
- Footage review and selects
- Story structure and pacing
- Rough cut and fine cut
- Colour correction
- Audio clean-up, levels and mixing
- Licensed music and sound effects
- Captions and subtitles
- Titles, lower thirds and simple graphics
- B-roll and stock footage where licensed
- Platform-specific aspect ratios
- Exports in MP4, MOV or WebM
- Two rounds of revisions
What you receive
Handed over at the end. Yours to keep.
- Final edited video in agreed formats
- Vertical and square versions on request
- Caption files (SRT or burned in)
- Project files on request
- Thumbnail or cover frame on request
How an edit moves from footage to final
Footage in
Upload via shared drive; we check files and formats
Rough cut
Story, pacing and structure first
Polish
Colour, sound, graphics and captions
Review
Time-coded comments on a private link
Deliver
Exports for every platform and aspect ratio
Which kind of editing do you need?
| Video | What the edit focuses on | Dedicated service |
|---|---|---|
| YouTube videos | Retention, pacing, chapters and thumbnails | YouTube video editing |
| Reels, TikToks, Shorts | Hooks, captions and fast pacing in 9:16 | Short-form video editing |
| Ads and UGC | Hooks, offers and many variations for testing | Video ads and UGC editing |
| Podcasts | Multi-camera switching and clips | Podcast video editing |
| Brand and training | Clarity, consistency and brand guidelines | Corporate video editing |
| Weddings and events | Emotion, music and storytelling | Wedding and event editing |
What makes an edit good?
A good edit is mostly invisible. Viewers don't notice cuts; they notice that the video felt clear, moved at the right speed and ended before they got bored. That comes from decisions: choosing the strongest takes, cutting anything that doesn't serve the point, and letting important moments breathe.
Sound matters as much as picture. Uneven levels, background hum or music that drowns the voice make even beautiful footage feel amateur. We clean and balance audio on every edit, and choose music that supports the mood without competing with speech.
Finally, a good edit fits its platform. A YouTube video can build its story over minutes; a Reel must make its point within seconds. We cut each version for where it will be watched rather than simply resizing one edit.
How to send footage
A few habits make editing faster and better.
- Upload original files, not compressed copies from messaging apps
- Use a shared folder in Google Drive, Dropbox or Frame.io
- Name or note the takes you prefer
- Include logos, fonts and brand colours
- Share two or three reference videos you like
- Tell us where the video will be published
How video editing works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Brief
Goal, audience, platform, length, style references and deadline agreed.
- 2
Footage in
You upload raw files to a shared folder; we check them and organise everything.
- 3
Rough cut
The story and structure assembled for your first review.
- 4
Fine cut
Pacing tightened, graphics, captions and music added.
- 5
Finish
Colour correction, audio mixing and final checks.
- 6
Review and deliver
Time-coded feedback on a private link, revisions, then final exports.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Finished length | Longer videos take more time to edit and review. |
| Amount of raw footage | Hours of footage take longer to review and select from. |
| Style and complexity | Heavy graphics, effects and animation add time. |
| Number of versions | Extra formats, lengths and languages add work. |
| Audio condition | Poorly recorded sound needs more repair. |
| Stock and music | Licensed stock footage and premium music may add cost. |
| Area | Tools |
|---|---|
| Editing | Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro |
| Motion | Adobe After Effects |
| Audio | Adobe Audition, iZotope RX |
| Review and transfer | Frame.io, Google Drive, Dropbox |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Sending compressed files
Footage forwarded through messaging apps loses quality that can't be recovered.
No clear goal
Without knowing what the video should achieve, edits drift. Agree the purpose first.
Too long
Most videos improve when cut shorter. Respect the viewer's time.
Ignoring audio
Viewers forgive imperfect pictures sooner than bad sound.
One edit for every platform
Resizing a landscape edit to vertical rarely works. Cut each version properly.
Frequently asked questions
How do revisions work on an edit?
Two rounds are included. You leave comments pinned to exact moments on a private review link, we update the edit, and you check the new version the same way.
How do I send you footage?
Upload original files to a shared Google Drive, Dropbox or Frame.io folder. Avoid sending through messaging apps, which compress video.
Do you provide music?
Yes. We use music and sound effects licensed for commercial use from stock libraries, or tracks you've already licensed.
Can you add subtitles in other languages?
Yes. We create captions and translated subtitles, burned in or as separate files. See subtitles and captions.
Do you film as well?
We focus on post-production. You or your videographer provide footage; we can advise on how to film so the edit turns out better.
Can you match our existing style?
Yes. Share previous videos and brand guidelines, and we'll keep fonts, colours, graphics and pacing consistent.
Do I get the project files?
On request, yes. Final videos are always yours; project files can be handed over so another editor can continue.
Can you edit regularly for us?
Yes. Many clients send videos weekly or monthly, and we keep the same editor and templates for consistency.
Which formats do you deliver?
MP4 by default, MOV or WebM on request, in the aspect ratios each platform needs.
Can you work with phone footage?
Yes. Modern phones record good video; we correct colour and sound, and stabilise shaky shots where possible.
Do you use AI in editing?
We use AI-assisted tools for tasks like transcription, rough selects and noise reduction. The creative decisions and final edit are made by people.
Can you fix shaky or badly lit footage?
Often, yes, within limits. Stabilisation smooths moderate shake, and colour correction can rescue under- or over-exposed shots. Severely blurred or very dark footage can only be improved so far, so we'll tell you what's realistic after seeing it.
Can you cut one long video into several versions?
Yes. A long video can become a full edit, a short summary, vertical clips and a trailer, each cut for its own platform rather than simply shortened.
Related services
YouTube Video Editing
Edits built for retention, with chapters and thumbnails.
Short-Form Video Editing
Reels, TikToks and Shorts that hold attention.
Video Ads & UGC Editing
Ad creatives and UGC cut for paid social.
Motion Graphics
Animated titles, logos, lower thirds and UI motion.
Color Grading
Consistent, cinematic colour across every shot.
Subtitles & Captions
Accurate captions and translated subtitles.
Live Stream Production
Streaming set-up, graphics and remote production for live events.
Video Editing by industry
Start your video project.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project