For SaaS companies
SaaS development for the site and the product
Gjethe builds both halves of a SaaS business: the marketing site, pricing pages, docs and changelog that turn visitors into trials, and the product itself, authentication, workspaces, subscription billing with Stripe or Paddle, onboarding, dashboards, APIs and admin tools. We can own a whole product or work alongside your engineering team.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Marketing
- Site, pricing, docs, changelog
- Product
- Auth, billing, dashboards, APIs
- Billing
- Stripe, Paddle
- Team model
- Full ownership or alongside yours
Overview
A SaaS company lives or dies on a few numbers: how many visitors start a trial, how many trials activate, how many customers stay. The marketing site, the onboarding flow and the product experience all feed those numbers. We build them as one connected system on a modern stack, so marketing and product share design, data and speed.
What do we build for SaaS companies?
- Marketing websites and landing pages
- Pricing and plan comparison pages
- Documentation and knowledge bases
- Changelogs and product update pages
- Product dashboards and admin panels
- Onboarding flows
- Integration marketplace pages
- Partner and affiliate portals
How we build for SaaS companies
Design approved before development, progress updates every 2–3 days, and support after launch agreed in your quote.
Which SaaS features do we implement?
- Authentication and role-based access (Auth.js, Clerk, Auth0)
- Subscription billing (Stripe, Paddle)
- Workspaces and multi-tenancy
- Usage analytics dashboards
- Email, in-app and push notifications
- Webhooks and public APIs
- Feature flags and experiments
- Audit logs and data export
Activation is where SaaS growth is won
Many trial users never reach the moment where the product proves its value. Onboarding design focuses on that moment: what the user must do to see value, and how to get them there with the fewest steps, sensible defaults, sample data, templates and timely prompts.
We instrument onboarding with product analytics so you can see where users drop off, then improve the flow based on data rather than guesswork.
Billing without surprises
Subscription billing has many edge cases: trials, upgrades and downgrades mid-cycle, proration, failed payments, VAT and sales tax, invoices and refunds. Getting them wrong frustrates customers and costs revenue.
We implement billing with Stripe or Paddle, using their customer portals where possible, and test the edge cases deliberately. Paddle can act as merchant of record and handle sales tax for you, which some teams prefer.
Marketing site essentials
| Page | Job |
|---|---|
| Homepage | Explain the product and who it's for in seconds |
| Pricing | Make plans easy to compare and choose |
| Use case and industry pages | Show relevance to specific buyers |
| Integrations | Answer “does it work with my tools?” |
| Docs and help | Support self-serve evaluation and adoption |
| Comparison pages | Help buyers evaluating alternatives |
Security and trust for B2B buyers
Business customers increasingly send security questionnaires before buying. They ask about access control, encryption, backups, logging, data location and how changes are tested and deployed.
We build those controls into the product and infrastructure from the start and can help you answer technical questions in questionnaires accurately. A clear security page on your website, describing what you actually do, also shortens sales cycles.
Speed and performance
A fast marketing site helps search rankings and conversion; a fast product keeps users productive. We measure Core Web Vitals on marketing pages and track performance in the product, especially for data-heavy dashboards.
Server rendering, caching, efficient queries and careful loading of scripts keep both fast as the product grows.
Common mistakes to avoid
What we see go wrong most often in SaaS companies projects.
Separating site and product completely
Inconsistent design and tracking break the journey from visit to activation.
Ignoring onboarding
Acquiring trials is wasted if users never reach the product's value.
Building billing from scratch
Use Stripe or Paddle and their portals; billing edge cases are endless.
Vague pricing pages
Unclear plans push buyers to competitors.
From first call to launch
The same five steps for every build, so you always know what happens next.
- 1
Free consultation
A 20–30 minute call. You explain the goal; we ask questions and send an honest assessment, project plan and written quote.
- 2
Design & approval
We mock the project up in Figma. You review and approve it before any code is written.
- 3
Development
We build on a modern stack and send progress updates every 2–3 days.
- 4
Review & revisions
You test the result and give feedback before launch. Revision rounds are agreed in your quote.
- 5
Launch & support
We deploy, set up analytics, hand over documentation and accounts, and support you as agreed.
Services SaaS companies use most
Web Applications & SaaS
Portals, dashboards and subscription products.
Next.js Development
Server-rendered React sites and apps.
Landing Pages
Single-purpose pages for ads, launches and lead capture.
UI/UX Design
Research, wireframes, prototypes and interfaces.
Custom API Development
Documented REST, GraphQL and WebSocket APIs.
SEO Services
Technical, on-page and off-page SEO for Google and AI search.
Frequently asked questions
Can you work alongside our engineering team?
Yes. We often own the marketing site, docs or a defined product area while your team focuses on the core, using your repository, code review and processes.
Do you handle billing edge cases?
Yes, trials, upgrades and downgrades, proration, failed payments, VAT and customer billing portals through Stripe or Paddle.
Can you help us prepare for SOC 2?
We build products with the technical controls SOC 2 audits look for, access control, logging, encryption and change management. Your auditor assesses the full programme.
Which stack do you use?
Usually Next.js and TypeScript, PostgreSQL, and managed services for auth, email and storage, hosted on Vercel, AWS or similar.
Can marketing edit the website without developers?
Yes. We connect a headless CMS so your marketing team can publish pages, posts and changelog entries.
Do you build public APIs?
Yes, with authentication, rate limiting, versioning and documentation.
Can you build a multi-tenant product?
Yes, with workspaces, roles and data isolation designed into the data model from the start.
Do you build docs sites?
Yes, with search, versioning and code examples, often using frameworks designed for documentation.
Can you help with SaaS SEO?
Yes, technical SEO, comparison and use-case pages, and content strategy, through our SEO services.
Can you add AI features to our product?
Yes, assistants, search over customer data, summarisation and automation, designed with privacy and cost controls.
Do we own everything?
Yes. Code, designs and accounts belong to you.
Can you migrate us from another framework?
Yes. We can migrate marketing sites or product areas step by step, keeping the product running throughout.
Can you build internal admin tools?
Yes, support dashboards, account management and reporting tools for your team, with role-based access.
Do you set up product analytics?
Yes, with tools like PostHog or Mixpanel, tracking the events that show activation and retention.
Where we work
We work remotely from Prishtina with clients across Europe and North America.
Build your SaaS.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project