Translation and localisation that feels native
Gjethe translates and localises websites, apps, marketing, product descriptions, documents and video subtitles between Albanian, English and German, with other languages through native-speaking translators. Work is done by native speakers, supported by glossaries and translation memory, adapted for local culture and checked for layout, links and character limits before delivery.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Core languages
- Albanian, English, German
- Translators
- Native speakers
- Consistency
- Glossaries and translation memory
- QA
- Layout, links, character limits
Definition
What is translation & localization?
Translation converts text from one language to another. Localisation goes further, adapting content (wording, examples, formats, imagery and tone) so it feels natural to people in a specific market.
A translated website that reads like a translation tells visitors you didn't take their market seriously. Localisation fixes that: German visitors expect formal address in many business contexts and different date and number formats; Albanian readers in Kosovo and Albania share a language but sometimes not the same terms; Swiss German readers notice when ß appears. We translate with these details in mind, and we make sure the result fits your design and code.
Who is it for?
Businesses entering new markets
Websites and marketing ready for German-speaking or Albanian-speaking customers.
Apps and software
Interface strings localised with context and length limits.
E-commerce
Product catalogues and checkout in each language.
Diaspora-focused businesses
Serving Albanian-speaking communities across Europe and North America.
What's included, and what you keep
What's included
- Source content review
- Glossary and style guide
- Translation by native speakers
- Cultural and market adaptation
- Translation memory for consistency
- Website and CMS localisation
- App and software string localisation
- SEO keyword localisation
- Date, number, currency and address formats
- Layout and character limit checks
- Proofreading
- Integration into CMS or code
What you receive
Handed over at the end. Yours to keep.
- Translated content in your format
- Glossary and style guide
- Translation memory
- Localised metadata
- QA report
Translation, localisation and transcreation
| What changes | Use for | |
|---|---|---|
| Translation | Language, keeping meaning | Documents, manuals, legal drafts |
| Localisation | Language, formats, examples, tone | Websites, apps, product content |
| Transcreation | Message recreated for the market | Slogans, ads, campaigns |
Localising for search
People in different markets search with different words, even for the same thing. A direct translation of your English keywords may not be what German or Albanian users actually type. We research search terms in each language and use them in titles, headings and metadata.
Multilingual websites also need technical set-up: separate URLs per language, hreflang tags so search engines show the right version, and translated metadata. Our web team can implement this.
Software and app localisation
Interface text is short and lacks context. “Save” could be a button or a discount; “Open” could be a verb or a status. We work with screenshots or staging access, and with your string files in formats like JSON, XLIFF or PO, so translators know exactly where each string appears.
German text is often longer than English, which can break buttons and layouts. We flag strings that exceed limits and check the translated interface before release.
Details that make content feel native
- Formal or informal address chosen deliberately
- Local date, time and number formats
- Currencies and units for each market
- Examples and references that fit the culture
- Correct special characters: ë, ç, ä, ö, ü, ß
- Swiss German conventions where relevant
How we use machine translation
Machine translation is useful for speed and for large volumes of low-risk content, but it makes errors in terminology, tone and meaning, and its quality varies between language pairs. Albanian, in particular, is less well served than German or English.
Where machine translation is used, a native-speaking translator post-edits every line. For marketing, legal and high-visibility content, we translate from scratch. We'll always tell you which approach we're using.
Preparing content for translation
Translation goes faster and cheaper when source content is ready: final, not still changing; free of text inside images where possible; and with a list of terms that must never be translated, such as product names.
We review your content before quoting, point out anything that will complicate translation and suggest small changes that make future updates easier, such as separating text from code.
German market expectations
German-speaking customers often expect detailed, precise information (specifications, terms, delivery and returns spelled out clearly) and websites selling in Germany and Austria usually need an Impressum and localised legal pages.
We adapt content accordingly rather than translating word for word, and flag legal pages that need review by a local lawyer.
How translation & localization works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Analyse
Content, formats, markets and terminology reviewed.
- 2
Glossary
Key terms and tone agreed for each language.
- 3
Translate
Native speakers translate and adapt.
- 4
Review
A second linguist proofreads.
- 5
QA
Layout, links, formatting and character limits checked.
- 6
Integrate
Delivered as files or published in your CMS or app.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Word count | Translation effort scales with volume. |
| Language pairs | Less common languages may cost more. |
| Subject matter | Technical, legal and medical content needs specialists. |
| Integration | Publishing in your CMS or code adds work. |
| Transcreation | Creative adaptation of campaigns takes more time than translation. |
| Area | Tools |
|---|---|
| Translation | CAT tools with translation memory, glossaries |
| Software | JSON, XLIFF, PO, Crowdin or Lokalise |
| Websites | WordPress multilingual plugins, Webflow Localization, Shopify Markets, headless CMS |
| QA | link and tag checks, visual review on staging |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Machine translation without review
Errors in tone and meaning damage credibility.
No glossary
Inconsistent terms confuse customers and support teams.
Translating keywords literally
Research what people actually search in each market.
Ignoring layout
Longer translations break buttons and designs.
Frequently asked questions
Which languages do you translate?
Albanian, English and German are our core languages. Other languages are available through native-speaking translators.
Are translators native speakers?
Yes. Translators work into their native language.
Do you use machine translation?
Sometimes, with full post-editing by a native speaker, for suitable content. We tell you when, and we don't use it unreviewed.
Can you translate our website directly in the CMS?
Yes. We work with WordPress, Webflow, Shopify and headless CMSs, or with exported files.
Do you translate legal documents?
We translate legal documents for understanding and drafting. Certified or sworn translations for official use require accredited translators; we can refer you.
Can you translate app strings?
Yes, from JSON, XLIFF, PO and similar files, with screenshots for context.
What's the difference between Albanian in Kosovo and Albania?
Both use standard Albanian, but some vocabulary, terms and usage differ. We adapt where your audience is specific to one market.
Do you localise for Switzerland?
Yes, including Swiss German conventions such as using “ss” instead of “ß”.
How do you keep terms consistent?
With glossaries and translation memory that grow with your content.
Can you translate video subtitles?
Yes, see subtitles and captions.
Do you translate marketing slogans?
Yes, through transcreation, adapting the message so it works in the target culture.
Can you translate PDFs and designed documents?
Yes. We translate and, where needed, re-lay out InDesign or PDF documents so the translated version keeps the original design.
Do you handle updates when our content changes?
Yes. Translation memory means only new or changed text needs translating, which keeps updates efficient.
How do you check quality?
A second linguist proofreads, and we check the translation in context (on the website, in the app or in the document) before sign-off.
Can you localise prices and units?
Yes. We adapt currencies, number formats, units and date formats for each market, and flag where your systems need to support them.
Can you translate customer support content?
Yes, help centre articles, saved replies and chatbot content, using your glossary for consistent terms.
Related services
Subtitles & Captions
Accurate captions and translated subtitles.
Content Writing
Website copy, articles and descriptions written by people.
Website Development
Custom business websites on Next.js, React or WordPress.
SEO Services
Technical, on-page and off-page SEO for Google and AI search.
Voiceover & Audio
Narration, clean-up, music and sound design.
Proofreading & Editing
Clean, consistent copy in English, Albanian and German.
Translation & Localization by industry
Speak your customer's language.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project