Original music, composed and produced for your project
Gjethe composes and produces original music for brands, video, games, podcasts and apps: brand themes and sonic identities, background scores, intro and outro music, jingles, loops for games, and production for artists' own songs. Every track comes with the stems you need and a written licence or rights assignment, so you know exactly where and how you can use it.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Uses
- Brand themes, video scores, games, podcasts, apps
- Genres
- Electronic, ambient, acoustic, pop, cinematic, lo-fi
- Delivery
- Mixed track, stems, loops and cut-downs
- Rights
- Licence or assignment agreed in writing
Definition
What is music production?
Music production is the process of composing, arranging, recording, editing and mixing music into a finished track, ready for release or for use alongside video, games or other media.
Stock music is convenient but shared by thousands of other videos, ads and channels. Original music gives your content a sound nobody else has, fits the edit exactly instead of being cut to fit, and comes with clear rights. It doesn't need an orchestra: a well-produced track built around your brand and your footage often does more than a famous-sounding library cue.
Who is it for?
Brands and agencies
A recognisable theme for ads, videos and events, used consistently across campaigns.
Video producers and YouTubers
Scores cut to your edit, with stems for easy mixing.
Game and app studios
Loops, adaptive layers and menu music that don't tire players.
Podcasters and artists
Intro themes, or production and arrangement for your own songs.
What's included, and what you keep
What's included
- Creative brief and reference playlist
- Short musical sketches in two or three directions
- Composition and arrangement
- Recording of live instruments where needed
- Sound selection and sound design within the track
- Edits timed to picture
- Mixing and mastering
- Stems and alternate versions
- Short cut-downs for ads and social
- Licence or rights assignment document
What you receive
Handed over at the end. Yours to keep.
- Final mixed and mastered tracks in WAV and MP3
- Stems grouped by instrument
- Loops and cut-downs where agreed
- Cue sheet information for broadcast use
- A written licence or rights assignment
Starting from references
Describing music in words is hard, so we start with references: tracks you like, tracks you don't, and the mood you want people to feel. From that we write a short brief and produce two or three brief sketches in different directions. You pick one, and we develop it into the full piece.
For music under video, we work to the final or near-final edit, so changes in pace, transitions and the closing logo land exactly where they should.
Music for different uses
| Use | What matters most |
|---|---|
| Brand theme or sonic logo | A short, memorable motif that works in many lengths |
| Video score | Supporting the edit without fighting the voice |
| Podcast intro | Identity in a few seconds, and a clean fade under speech |
| Games | Loops that don't tire, and layers that respond to gameplay |
| Ads | Exact timing, impact in the first seconds, cut-downs |
| Artist releases | Your vision, production quality and a release-ready master |
Rights, licences and royalties
Music rights can be split into composition and recording, and uses into online, broadcast, games, events and more. We agree in the quote whether you receive an exclusive licence for your uses or a full assignment of rights, and whether the music may be registered with collecting societies.
For broadcast and some streaming platforms, cue sheets record which music was used and for how long. We provide the information you need to complete them.
Producing for artists
For singers, songwriters and bands, we offer arrangement, production, mixing and mastering of your own songs. You keep the rights to your songs; the credits and any producer share are agreed in writing before work begins, so there are no surprises when the track is released.
AI and music
AI music tools can produce quick sketches, but the rights in AI-generated audio remain unclear in many places, and platforms are tightening their rules. We compose and produce music ourselves and don't deliver AI-generated tracks as original music. If AI tools are used for any minor step, we tell you.
What to send us
- Reference tracks you like and dislike
- The video, game build or context the music is for
- Required lengths and versions
- Where the music will be used
- Whether voice-over will sit on top
- Your release or launch date for planning
How music production works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Brief
Uses, mood, references, lengths and rights needed.
- 2
Sketches
Short demos in two or three directions.
- 3
Composition
The chosen direction developed into a full arrangement.
- 4
Production
Recording, sound selection and timing to picture.
- 5
Mix and master
Balanced for the platforms where it will play.
- 6
Delivery
Tracks, stems, cut-downs and the licence document.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Length and number of tracks | More music, and longer pieces, take more composing and production. |
| Live instruments | Recording real players adds sessions and editing. |
| Versions and cut-downs | Each alternate version and length adds editing. |
| Timing to picture | Scoring to a detailed edit takes more care than a standalone track. |
| Rights | Exclusive rights and broad uses are priced differently from narrow licences. |
| Adaptive game music | Layered, interactive music needs extra composition and integration. |
| Area | Tools |
|---|---|
| Production | Ableton Live, Logic Pro, Cubase, FL Studio |
| Instruments | live guitars, keys and percussion, Kontakt libraries, Spitfire and other licensed sample libraries |
| Mixing and mastering | FabFilter, iZotope Ozone, Waves |
| Game audio | FMOD, Wwise, Unity and Unreal audio |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Temp-track love
Editing to a famous track for weeks makes anything else sound wrong. Share references early instead.
Music fighting the voice
Busy music under narration reduces clarity. Leave space for speech.
Unclear rights
Agree exactly where and how long the music can be used before release.
One version only
Ads and social need short cut-downs; plan them from the start.
Frequently asked questions
Do I own the music you make?
That is agreed in the quote: an exclusive licence for your uses or a full assignment of rights. Either way you receive it in writing.
Can you compose a sonic logo?
Yes. A short musical signature that works at the end of videos, in apps, on calls and at events.
Do you write music to fit our video?
Yes. We score to your edit so the music follows the pace and transitions exactly.
Do you provide stems?
Yes. Stems grouped by instrument let your editor adjust the mix under voice or effects.
Can you produce my own song?
Yes. Arrangement, production, mixing and mastering, with credits and any producer share agreed in writing.
Do you use AI to make music?
No. We compose and produce music ourselves and don't deliver AI-generated tracks as original work.
Can you make music for games?
Yes, including loops and layered music that can be implemented in FMOD, Wwise, Unity or Unreal.
Can you also mix our dialogue and effects?
Yes, through our audio editing and mixing service, so music and voice are balanced together.
How many revisions are included?
Two rounds of revisions at the sketch stage and two at the production stage.
How is music production priced?
It is quoted on the length and number of tracks, live recording, versions and the rights you need.
Can the theme be adapted for different lengths?
Yes. We deliver a full version plus shorter edits, such as 30, 15 and 6-second versions, and loops where useful.
Can you make music in a specific genre?
Yes. Share references, and we confirm the direction with short sketches before full production.
Related services
Sound Design
Effects, atmospheres and UI sounds for video, apps and games.
Audio Editing & Mixing
Dialogue clean-up, music mixing and mastering.
Voiceover & Audio
Narration, clean-up, music and sound design.
Podcast Production
Editing, mixing, artwork and distribution.
Motion Graphics
Animated titles, logos, lower thirds and UI motion.
Music Production by industry
Give your project its own sound.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project