Motion graphics that move your brand
Gjethe designs motion graphics: animated logos, intros and outros, titles and lower thirds, kinetic typography, animated charts and infographics, social media graphics, and lightweight Lottie and Rive animations for websites and apps. Everything is built to your brand guidelines and exported in the formats each platform needs.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- For video
- Logos, titles, lower thirds, data
- For web and apps
- Lottie and Rive animations
- Style
- Built on your brand
- Formats
- MOV with alpha, MP4, JSON, .riv
Definition
What is motion graphics?
Motion graphics are animated graphic design elements (text, shapes, logos, icons and illustrations) used in video, on websites and in apps to communicate information and add visual identity.
Motion makes design feel alive. A logo that animates in, a title that lands with the beat, a chart that builds as it's explained, a button that responds when tapped: these details make videos and interfaces feel considered. Good motion design has rhythm and restraint. It guides the eye and supports the message, and it never distracts from it.
Who is it for?
Video creators
Branded intros, titles and graphics packages for consistent channels.
Product and web teams
Interface animations, loaders and illustrations for sites and apps.
Marketing teams
Animated social posts, ads and event screens.
Editors and agencies
Motion design support for client projects.
What's included, and what you keep
What's included
- Logo animation
- Intro and outro sequences
- Titles and lower thirds
- Kinetic typography
- Animated charts and infographics
- Icon and illustration animation
- Transitions
- Social media motion posts
- Lottie animations for web and apps
- Rive interactive animations
- Motion graphics templates for editors
- Two rounds of revisions
What you receive
Handed over at the end. Yours to keep.
- Animations with transparency for editing
- MP4 exports for direct use
- Lottie JSON or Rive files for developers
- Editable templates for Premiere Pro
- Motion guidelines on request
Which format do you need?
| Format | Use | Notes |
|---|---|---|
| MOV with alpha | Overlays in video editing | Large files, transparent background |
| MP4 | Social posts and websites | Small files, no transparency |
| Lottie (JSON) | Web and app animations | Vector, tiny files, scales cleanly |
| Rive | Interactive web and app animations | Responds to user input and states |
| Animated GIF or WebP | Email and simple embeds | Limited colours or support; use sparingly |
Motion for websites and apps
On websites and apps, motion should help users: show that something is loading, confirm an action, draw attention to a change or explain how a feature works. Lottie and Rive animations are vector-based and lightweight, so they look sharp on every screen without slowing the page.
We design with accessibility in mind. Animations respect the operating system's reduced-motion setting, avoid flashing that could trigger seizures, and never carry essential information that isn't also available as text.
Graphics packages for video
A consistent set of elements for every video you publish.
Logo sting
A short animated logo for openings and endings.
Titles and lower thirds
Name titles, chapter cards and captions in your fonts.
Data graphics
Charts and numbers that build on screen.
Transitions and frames
Branded transitions, end screens and subscribe prompts.
Principles we animate by
Easing makes movement feel natural: objects accelerate and decelerate rather than moving at constant speed. Timing gives rhythm: important elements get a moment to land, secondary ones follow. Consistency builds identity: similar elements move in similar ways throughout a video or interface.
We create a short motion guide for larger projects (speeds, easing curves, directions) so future animations by any designer feel like part of the same brand.
Animated logos: more than a spin
A logo animation should express what the brand is like. A precise, engineering-led brand might build its logo from clean lines with exact timing; a playful consumer brand might bounce and squash; a luxury brand might reveal slowly with light. We sketch several directions based on your brand's personality before animating.
We deliver logo animations in several lengths and versions, a full sting, a short version for social, a version with sound and one without, and a transparent overlay for video editors.
Kinetic typography and data in motion
Kinetic typography animates words in sync with speech or music, emphasising key phrases and keeping viewers reading. It suits quotes, announcements, lyric videos and social posts where the words are the message.
Animated data visualisation turns numbers into understanding: a bar growing, a line rising, a map filling in. We build charts from your actual data and check that scales and labels stay accurate, because a misleading chart damages trust faster than a plain one.
How motion graphics works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Brief
Where the motion will be used, brand guidelines and references.
- 2
Design
Static style frames approved before animation.
- 3
Animatic
Rough timing for longer sequences.
- 4
Animate
Full animation with easing, timing and sound where needed.
- 5
Review
Feedback on a private link with time-coded comments.
- 6
Export
Files in every format you need, plus templates.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Complexity | Simple text animation costs less than illustrated scenes. |
| Length | Longer sequences need more animation. |
| Number of elements | A full graphics package has many pieces. |
| Interactivity | Rive state machines and interactive animations add work. |
| 3D elements | 3D adds modelling and rendering time. |
| Area | Tools |
|---|---|
| Animation | Adobe After Effects, Cinema 4D or Blender for 3D elements |
| Web and app | Lottie (Bodymovin), Rive |
| Design | Adobe Illustrator, Figma |
| Templates | Premiere Pro Motion Graphics templates |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Animating everything
Too much motion distracts. Animate what needs attention.
Ignoring reduced-motion settings
Some users get unwell from motion. Respect their system preferences.
Heavy video files on websites
Use Lottie or optimised video for web animation.
Off-brand movement
Motion that doesn't fit your brand personality feels wrong even if it looks good.
Frequently asked questions
Can you animate our existing logo?
Yes. Send vector files of your logo and we'll design animation concepts that suit your brand.
What is Lottie?
A format that plays After Effects animations as lightweight vector files on websites and in apps, keeping file size small and quality sharp.
What is Rive?
A tool and runtime for interactive animations that respond to user input, such as hover states, toggles or game-like interactions.
Can you make templates our editors can use?
Yes. We create Motion Graphics templates for Premiere Pro that your team can edit without After Effects.
How do revisions work for animation?
Two rounds are included. Style frames are approved first, so revisions focus on timing and details, not direction.
Do you add sound to animations?
Yes, sound design and music where the animation will be used with audio.
Can you animate charts from our data?
Yes. Send the data and we'll design charts that build clearly and accurately.
Will web animations slow our site?
Lottie and Rive files are usually small. We optimise them and recommend lazy loading for animations below the fold.
Can you work with our developers?
Yes. We deliver files with implementation notes and can help integrate them.
Do you design animated social posts?
Yes, as one-off posts or reusable templates for your social media.
Can you animate illustrations we already have?
Yes. Send layered source files from Illustrator, Figma or Photoshop and we'll prepare them for animation.
Do you design for event screens?
Yes. We create looping animations and stage visuals sized for LED walls, projection and venue screens.
Can motion graphics be used in emails?
Many email clients don't play video, so we export short animations as GIFs or animated images with a static fallback.
Can you make subscribe buttons and end screens?
Yes. Branded subscribe prompts, end screens and channel graphics are common parts of a YouTube graphics package.
Related services
Explainer Videos
Short animated videos that explain a product.
2D Animation
Character and illustrated animation.
3D Animation
Product animation and 3D scenes.
Logo Design
Distinctive logos with every file you need.
Brand Identity Design
Logo, colour, type and guidelines as one system.
UI/UX Design
Research, wireframes, prototypes and interfaces.
Sound Design
Effects, atmospheres and UI sounds for video, apps and games.
Illustration
Custom illustrations for brands, products and editorial.
Motion Graphics by industry
Bring your brand to life.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project