LinkedIn ads that reach the people who sign contracts
Gjethe runs LinkedIn ad campaigns for B2B companies: targeting by job title, seniority, company and industry, account-based lists, Lead Gen Forms synced to your CRM, and content-led formats such as Thought Leader and Document Ads. We report on qualified leads and pipeline, not clicks. Management is quoted per project; ad spend is paid to the platform directly.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Targeting
- Role, seniority, company, industry
- Formats
- Sponsored, Document, Thought Leader, Lead Gen
- Tracking
- Insight Tag + CRM sync
- Pricing
- Quoted per project
Definition
What is LinkedIn ads?
LinkedIn Ads management is the planning, targeting, creative and optimisation of paid campaigns on LinkedIn, typically used by B2B companies to reach decision-makers by job role, seniority, company and industry.
LinkedIn is expensive per click, and still often the most efficient B2B channel, because no other platform lets you target a finance director at a 200-person logistics company with the same precision. The cost means waste hurts more. We keep targeting tight, lead with useful content rather than hard sales asks, and connect leads to your CRM so we can optimise towards deals, not form fills.
Who is it for?
B2B SaaS
Reaching the roles that evaluate, use and approve software purchases.
Professional services
Consultancies, agencies, law and accounting firms selling to businesses.
Account-based marketing
You have a defined list of target companies and want to reach their buying committees.
Recruitment and employer branding
Reaching candidates by skills, experience and location.
What's included, and what you keep
What's included
- Account audit and Insight Tag set-up
- Conversion tracking and CRM integration
- Ideal customer profile and audience definition
- Company and contact list targeting
- Retargeting audiences from site visits and video views
- Lead Gen Forms with qualifying questions
- Sponsored Content, Document and Thought Leader Ads
- Conversation Ads where appropriate
- Ad copywriting and creative
- Offer strategy: guides, demos, webinars
- Bid and budget optimisation
- Monthly pipeline reporting
What you receive
Handed over at the end. Yours to keep.
- Defined audiences and target account lists
- Campaigns, ads and lead forms
- Leads flowing into your CRM
- Monthly report on leads, cost and pipeline
- Recommendations for offers and follow-up
Why offers matter more than ads on LinkedIn
Most people on LinkedIn aren't ready to book a demo today. Asking them to do so straight away produces few, expensive leads. A useful offer (a practical guide, a benchmark report, a template, a short webinar) gives decision-makers a reason to engage now and puts you on their shortlist for later.
We plan campaigns in layers: content that builds familiarity with the right accounts, followed by retargeting with stronger offers to people who have already engaged. The audience gets smaller and warmer at each layer, and the cost per qualified lead falls.
Which LinkedIn ad formats fit your goal?
| Format | Best for |
|---|---|
| Single image and video | Awareness and driving traffic to an offer |
| Document Ads | Sharing a guide or report people can preview in the feed |
| Thought Leader Ads | Promoting posts from your founders or experts |
| Lead Gen Forms | Capturing leads without leaving LinkedIn, with pre-filled details |
| Conversation Ads | Personal, choose-your-path messages for events or demos |
What we connect to your CRM
Pipeline reporting needs leads and outcomes in one place.
- Lead form submissions sent instantly to HubSpot, Salesforce or Pipedrive
- Campaign and ad source recorded on each lead
- Lead qualification status fed back for reporting
- Offline conversions shared with LinkedIn where supported
How do we report on LinkedIn ads?
Clicks and impressions say little about B2B results. Our reports follow leads through your CRM: how many were qualified by sales, how many became opportunities, and the pipeline value influenced by each campaign. Because B2B deals take time to close, we look at these numbers over rolling periods rather than judging a single month.
Each report also notes which audiences, offers and ads performed, what we changed and what we'll test next, so budget decisions are based on revenue potential, not the cheapest form fill.
How LinkedIn ads works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Ideal customer profile
Job titles, seniority, company size, industries and target accounts defined with your sales team.
- 2
Insight Tag and CRM
LinkedIn's Insight Tag and conversion tracking installed, and lead forms connected to your CRM.
- 3
Offer and content
A useful offer chosen or created (a guide, benchmark, webinar or demo) with ads and documents to promote it.
- 4
Layered launch
Awareness campaigns for target accounts, followed by retargeting with stronger offers for people who engaged.
- 5
Lead quality review
Leads reviewed with sales; audiences and offers adjusted towards those that become opportunities.
- 6
Pipeline reporting
Monthly report on qualified leads, opportunities and pipeline influenced by campaigns.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Ad spend level | Larger budgets support more audiences and tests, and need more management. |
| Number of audiences | Several buyer personas or regions multiply campaigns. |
| Offer creation | Producing guides, reports or webinars to promote adds content work. |
| CRM integration | Connecting forms and outcomes to your CRM adds set-up. |
| Creative volume | More ad variations each month mean more production. |
| Area | Tools |
|---|---|
| Platform | LinkedIn Campaign Manager, Matched Audiences, Lead Gen Forms |
| Tracking | LinkedIn Insight Tag, Conversions API, GA4 |
| CRM | HubSpot, Salesforce, Pipedrive |
| Reporting | Looker Studio |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Audiences that are too broad
Targeting whole industries without role or seniority filters wastes expensive impressions.
Asking for a demo too soon
Cold audiences rarely book calls. Lead with value, then retarget.
Leaving LinkedIn Audience Network on by default
It extends ads beyond LinkedIn. Test it deliberately rather than by accident.
Measuring leads, not pipeline
Cheap leads that never become opportunities aren't a win. Track outcomes in the CRM.
Frequently asked questions
Isn't LinkedIn too expensive?
Cost per click is high compared with other platforms, but the precision can make cost per qualified lead competitive for B2B deals with meaningful value. We start with tight targeting and a useful offer to test that for your market.
What budget do we need?
It depends on audience size and your goals. We recommend a budget large enough to gather meaningful data across a small number of campaigns, and estimate it with you in the consultation.
Can you target specific companies?
Yes. We upload lists of target companies or contacts as Matched Audiences, then reach decision-makers at those accounts.
What are Thought Leader Ads?
They let you promote posts from individuals, such as your founder or experts, as ads. Content from a person often earns more trust than a company page post.
Do you write the content we promote?
Yes. We write ad copy and can produce guides, reports and document ads, or work with your existing content.
Can leads go straight into our CRM?
Yes. Lead Gen Form submissions can sync to HubSpot, Salesforce and other CRMs, so sales can follow up quickly.
Who owns the ad account?
You do. Campaigns run in your Campaign Manager account with your payment method.
Is ad spend included?
No. Ad spend is paid to LinkedIn directly; our fee covers strategy, creative and management.
How long before we see leads?
Ads can reach your audience once approved. B2B sales cycles are long, so we judge success on lead quality and pipeline over several months, not on the first weeks.
Can you run LinkedIn ads for recruitment?
Yes, with campaigns targeting candidates by skills, experience and location, pointing to your careers page or job posts.
Is there a minimum contract?
No. Management is month to month.
Can you promote our webinars or events?
Yes. LinkedIn suits event and webinar promotion; we can drive registrations with Lead Gen Forms or LinkedIn Events and follow up with attendees and no-shows through retargeting.
Related services
Lead Generation
Funnels that deliver qualified leads to your CRM.
Google Ads
Search, Shopping, YouTube and Performance Max.
Content Writing
Website copy, articles and descriptions written by people.
Landing Pages
Single-purpose pages for ads, launches and lead capture.
Analytics & Reporting
GA4, Tag Manager and dashboards you can trust.
LinkedIn Ads by industry
Reach decision-makers on LinkedIn.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project