Video ads and UGC edits built for testing
Gjethe edits video ads and user-generated-style content for Meta, TikTok, YouTube and Google: several hook variations per concept, clear offers and calls to action, captions for sound-off viewing, and exports in every placement's specs. Ads are built so you can test which hook, angle and length performs best.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Platforms
- Meta, TikTok, YouTube, Google
- Variations
- Multiple hooks per concept
- Formats
- 9:16, 4:5, 1:1, 16:9
- Revisions
- Two rounds included
Definition
What is video ads & UGC editing?
Video ad editing is producing short videos designed for paid placement on advertising platforms. UGC (user-generated content) ads use creator-style footage (people talking to camera, reviewing or demonstrating a product) edited to feel native to social feeds.
On paid social, creative decides results. Targeting is increasingly automated, so the ad itself has to find and persuade the right people. The ads that win are rarely the most polished; they open with a strong hook, make one clear point, show the product working and tell the viewer what to do next. Because nobody can predict the winner in advance, we edit with testing in mind: several hooks, angles and lengths from the same footage.
Who is it for?
E-commerce brands
A steady flow of product ads for Meta and TikTok.
Apps
Install ads showing the app in use, with clear benefits.
Performance agencies
Ad creatives for your agency's own campaigns and brand.
SaaS and services
Explainer-style ads and founder-led videos.
What's included, and what you keep
What's included
- Creative brief and angle planning
- Script and hook suggestions
- UGC and creator footage editing
- Multiple hook variations per ad
- Offer and call-to-action framing
- Animated captions
- Product shots and B-roll
- On-screen text and graphics
- Licensed music and sound
- Exports for every placement
- Naming conventions for testing
- Two rounds of revisions
What you receive
Handed over at the end. Yours to keep.
- Ad videos in each required aspect ratio
- Hook and length variations
- Organised file naming for ad managers
- Versions without text for platform overlays on request
- Notes on what each variation tests
What a strong video ad contains
| Part | Purpose |
|---|---|
| Hook | Stops the scroll in the first moments |
| Problem or desire | Shows the viewer this is for them |
| Product in action | Demonstrates the benefit instead of describing it |
| Proof | Reviews, results, numbers or a real person's experience |
| Offer | What they get and why now |
| Call to action | What to do next, said and shown |
Why one ad becomes several
The hook usually has the biggest effect on an ad's performance, and it's the hardest part to predict. So instead of one finished ad, we take the same body and produce several versions with different openings: a question, a bold claim, a visual result, a customer quote.
We also vary length and angle where useful (a short version for Stories, a longer one that explains more) and name every file so your media buyer can see exactly what each variation tests. Winning elements feed the next round.
Ad formats we edit
Talking-head UGC
A creator or customer talking to camera about the product.
Product demos
The product solving a problem, shown up close.
Before and after
A clear transformation that makes the benefit visible.
Motion statics
Animated images and text for quick-to-produce tests.
Rights and disclosure
Creator footage used in ads needs the creator's permission for paid use, ideally in a written agreement covering platforms and duration. Testimonials must reflect genuine experiences, and claims must be ones you can substantiate.
We check that you have usage rights for creator content and licensed music before delivery, and flag claims that might need evidence or disclaimers under advertising rules.
Working with your media buyer
Creative and media buying work best as one loop. We ask your media buyer, or our own ads team, which concepts are winning, where ads lose viewers and which audiences respond, then use that data to brief the next round of edits.
Consistent file naming helps here. Each file name carries the concept, hook, length and format, so results in Ads Manager can be traced straight back to the creative decision being tested.
How video ads & UGC editing works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Brief
Product, audience, offer, platforms and what you want to test.
- 2
Angles and hooks
Concepts and hook ideas agreed before editing.
- 3
Footage
Your creator, product or stock footage collected in one folder.
- 4
Edit
Core ad edited, then hook and length variations built.
- 5
Review
Feedback on all variations in one place.
- 6
Export
Final files in every placement's specs, named for testing.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of concepts | More distinct ad ideas each month mean more editing. |
| Variations per concept | Each extra hook or length adds work. |
| Footage source | Sourcing creators or stock adds cost. |
| Motion graphics | Animated product features or text add time. |
| Languages | Localised voice or captions for each market add work. |
| Area | Tools |
|---|---|
| Editing | Adobe Premiere Pro, CapCut, DaVinci Resolve |
| Motion | After Effects |
| Research | Meta Ad Library, TikTok Creative Center |
| Review | Frame.io |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Brand intro first
Logos and slow introductions waste the moments that decide whether people watch.
Testing only one ad
Without variations, you can't learn what works.
No captions
Many people watch ads muted.
Unverified claims
Claims you can't substantiate risk ad rejection and legal problems.
Using creator content without rights
Paid use needs permission. Get it in writing.
Frequently asked questions
Do you find UGC creators?
We can, through creator marketplaces and outreach, see influencer marketing. Or we edit footage from creators you already work with.
How many variations should we test?
It depends on your budget: each variation needs enough spend to judge. We plan the number of concepts and hooks with you or your media buyer.
Do you write the scripts?
Yes. We write scripts and hook options for creators to film, based on your product and customer insights.
Can you edit ads from our existing footage?
Yes. Product videos, testimonials, webinars and organic posts can often be recut into effective ads.
Which aspect ratios do you deliver?
Whatever each placement needs, typically 9:16 for Stories, Reels and TikTok, 4:5 or 1:1 for feeds, and 16:9 for YouTube.
Do you run the ads too?
Yes, if you want, see Meta Ads and TikTok Ads management. Or we hand creative to your media buyer.
How are revisions handled for ad variations?
Two rounds are included. You comment on all variations in one review link so changes apply consistently.
Can you make ads without people in them?
Yes, product demos, motion graphics and text-led ads. Ads with real people often perform well, so we usually test both.
Do you check ad policies?
We keep each platform's main creative rules in mind and flag risky claims or content, though platforms make the final approval decision.
Can you localise ads for other countries?
Yes, with translated captions and voiceovers in Albanian, English, German and other languages.
Can you make ads for YouTube in-stream placements?
Yes. In-stream ads need the brand and message early, before viewers can skip, and work in landscape. We edit them separately from vertical social ads.
Can you turn customer reviews into ads?
Yes, with the customer's permission. Written reviews can become text-led motion ads, and video reviews can be edited into testimonial ads.
Do you deliver ads with safe zones for each platform?
Yes. Text and key visuals are kept clear of the areas covered by buttons, captions and profile details on each placement.
Can you add voiceover to an ad?
Yes. We can add professional or AI-assisted voiceover, with the voice's licence covering advertising use. See voiceover and audio.
Related services
Meta Ads
Facebook and Instagram campaigns with proper tracking.
TikTok Ads
Native-feeling video ads and TikTok Shop.
Influencer Marketing
Creator campaigns tracked to sales.
Short-Form Video Editing
Reels, TikToks and Shorts that hold attention.
Motion Graphics
Animated titles, logos, lower thirds and UI motion.
Google Ads
Search, Shopping, YouTube and Performance Max.
Video Ads & UGC Editing by industry
Get ads worth testing.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project