TikTok ads that look like TikTok, and sell
Gjethe plans and manages TikTok ad campaigns: native-style vertical creative, Spark Ads that boost creator and organic posts, TikTok Pixel and Events API tracking, and weekly testing of hooks, formats and audiences. Management is quoted per project; ad spend is paid to the platform directly.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Formats
- In-feed, Spark Ads, catalogue ads
- Tracking
- TikTok Pixel + Events API
- Creative
- Native vertical video, tested weekly
- Pricing
- Quoted per project
Definition
What is TikTok ads?
TikTok Ads management is the planning, creative production, tracking and optimisation of paid campaigns on TikTok's advertising platform, designed to reach users in the For You feed with ads that feel native to the app.
On TikTok, ads that look like ads get skipped. What works is content that feels like everything else in the feed: filmed vertically, fast, often with a person talking straight to camera, and built around a hook in the first second or two. The platform's targeting is largely automated, so the creative does most of the work. We produce and test that creative continuously and back it with tracking that tells the algorithm who actually buys.
Who is it for?
Consumer brands
Products that demonstrate well on camera: beauty, fashion, gadgets, food and home goods.
Apps and games
Install and in-app event campaigns aimed at younger, mobile-first audiences.
Brands working with creators
You already have creator content and want to put paid reach behind the best posts.
Brands testing a new channel
Meta or Google costs are rising and you want to find out whether TikTok can add profitable volume.
What's included, and what you keep
What's included
- Account, Pixel and Events API set-up
- Conversion events verified before spend
- Creative strategy: hooks, angles and formats
- Native vertical video production and editing
- Spark Ads with creator or organic posts
- Catalogue and shopping ads where eligible
- Audience strategy and exclusions
- Campaign structure and budget allocation
- Weekly creative and audience tests
- Comment moderation on ads
- Landing page recommendations for mobile
- Monthly reporting and testing log
What you receive
Handed over at the end. Yours to keep.
- Verified TikTok tracking
- Campaigns and audiences
- Tested ad creative with performance notes
- Creative brief for the next round
- Monthly performance report
What makes a TikTok ad work?
The first one to two seconds decide everything. A hook (a bold claim, a surprising visual, a question or a relatable problem) stops the scroll; without it, nothing else in the ad gets seen. After the hook, the best ads show the product in use, explain one clear benefit and end with a direct reason to act.
Production polish matters less than authenticity. Phone-shot footage with a real person often beats studio video, because it matches the content people chose to watch. Captions on screen are essential, since many people watch without sound or skim quickly.
Because the same ad tires quickly in a fast-moving feed, results depend on a steady pipeline of new creative. We plan creative in rounds: several hooks and angles per round, the winners scaled, the learnings feeding the next brief.
Which TikTok ad formats fit your goal?
| Format | What it is | Best for |
|---|---|---|
| In-feed ads | Vertical video ads in the For You feed | Sales, leads and installs |
| Spark Ads | Paid reach behind an existing organic or creator post | Social proof and authentic creator content |
| Catalogue ads | Product ads generated from your catalogue | Stores with many products |
| Lead generation | Instant forms inside TikTok | Services collecting enquiries |
Creative angles we test
Founder or staff to camera
A real person explaining why the product exists and who it's for.
Creator reviews
Creators showing the product honestly in their own style.
Demonstrations
The product solving a problem in a few seconds, shown rather than told.
Before and after
A clear visual change that makes the benefit obvious.
How TikTok ads works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Fit check
We look at your product, audience and margins to judge whether TikTok is a realistic channel and what a fair test needs.
- 2
Pixel and Events API
TikTok's browser and server-side events set up and verified so the platform learns from real conversions.
- 3
Hooks and scripts
Several hooks and angles scripted for native vertical video, with shot lists for you or creators.
- 4
Edit and launch
Footage edited into ads with captions and licensed music, then launched alongside Spark Ads where available.
- 5
Creative rounds
Results reviewed each week; winning hooks get budget and inspire the next round of ads.
- 6
Monthly review
Cost per result, creative learnings and a recommendation on scaling or adjusting the channel.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Creative volume | TikTok needs frequent new ads; more creative each month means more production. |
| Creator involvement | Working with creators adds sourcing, briefing and usage rights. |
| Ad spend level | Larger budgets across more campaigns need more management. |
| Catalogue and shop set-up | Product feeds and shop integration add set-up work. |
| Markets and languages | Each market needs localised creative and voiceovers. |
| Area | Tools |
|---|---|
| Platform | TikTok Ads Manager, TikTok Business Center, TikTok Creative Center |
| Tracking | TikTok Pixel, Events API, GA4 |
| Creative | Adobe Premiere Pro, CapCut, After Effects |
| Reporting | Looker Studio |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Reusing TV or polished brand ads
Glossy, landscape or slow-starting ads look out of place and get skipped.
No hook in the first seconds
If nothing stops the scroll immediately, the rest of the ad doesn't matter.
Too little creative
One or two ads fatigue fast. Plan for a regular flow of new creative.
Skipping the Events API
Browser-only tracking misses conversions, which weakens optimisation.
Sending traffic to a slow page
TikTok users expect speed. A slow, desktop-first landing page wastes clicks.
Frequently asked questions
Is TikTok only for young audiences?
TikTok's audience skews younger, but it spans many age groups. Whether it suits your product depends on your customers; a small test budget with good creative is the most reliable way to find out.
Do you produce the videos?
Yes. We script, edit and produce native vertical ads, and can work with footage you film on a phone, with creators or with existing content.
What are Spark Ads?
Spark Ads put paid reach behind an existing TikTok post (yours or a creator's, with their permission) so the ad keeps its likes, comments and profile link. They often feel more authentic than standard ads.
Do we need to post organically on TikTok too?
It isn't required for ads to work, but an active profile helps: people often check it before buying, and good organic posts can be turned into Spark Ads.
Who owns the ad account?
You do. Campaigns run in your TikTok Business Center with your payment method.
Is ad spend included?
No. Ad spend is paid directly to TikTok; our fee covers strategy, creative and management.
How do you find creators?
Through TikTok's creator marketplace and direct outreach, chosen for audience fit and content quality rather than follower count alone. See influencer marketing for creator campaigns.
Can you run TikTok Shop campaigns?
Where TikTok Shop is available in your market, we can set up and advertise products through it. Availability varies by country.
How quickly do TikTok ads show results?
Ads can deliver once approved, but campaigns need a learning period and several creative rounds before you can judge the channel fairly.
What if our ads are rejected?
We review the policy reason, adjust the creative or landing page and resubmit. TikTok's ad policies are strict in some categories, so we check them before production.
Is there a minimum contract?
No. Management is month to month.
Can we film the ads ourselves?
Yes, and it often works well. We send a short shot list and tips for phone filming, then edit the footage into finished ads with hooks, captions and music that's cleared for commercial use.
Related services
Meta Ads
Facebook and Instagram campaigns with proper tracking.
Short-Form Video Editing
Reels, TikToks and Shorts that hold attention.
Video Ads & UGC Editing
Ad creatives and UGC cut for paid social.
Influencer Marketing
Creator campaigns tracked to sales.
Social Media Management
Content, scheduling and community replies.
Further reading
Launch on TikTok.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project