Podcast marketing that grows your audience
Gjethe markets podcasts: positioning the show, optimising listings on Apple Podcasts, Spotify and YouTube, writing episode titles, descriptions and show notes for search, cutting video clips and audiograms for social media, publishing full episodes on YouTube, arranging guest swaps and cross-promotion, building a newsletter and tracking which channels bring listeners. We work with new and established shows, in English, Albanian and German.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Channels
- Podcast apps, YouTube, social, newsletter
- Content
- Clips, audiograms, show notes, articles
- Growth
- SEO, guest swaps, cross-promotion
- Measurement
- Downloads, retention, followers, sources
Definition
What is podcast marketing?
Podcast marketing is the work of helping the right listeners discover a show and keep listening, through listings, search, social media, video, partnerships and owned channels.
Publishing a good episode is not the same as being found. Podcast apps offer limited discovery, most listeners find shows through recommendations, search and social media, and every week thousands of new episodes compete for attention. Steady growth comes from a clear show identity, episodes that are easy to find and share, and consistent promotion that reuses each episode in several formats.
Who is it for?
Company podcasts
A show that builds authority and reaches buyers.
Independent creators
Growth beyond friends and existing followers.
New shows
A launch plan that gets the first episodes heard.
Shows that have plateaued
Fresh distribution and a clearer position.
What's included, and what you keep
What's included
- Show positioning and audience definition
- Cover art and listing review
- Episode titles, descriptions and show notes
- YouTube channel set-up and optimisation
- Short video clips and audiograms
- Social media posting plan
- Guest promotion kits
- Guest swaps and cross-promotion outreach
- Newsletter set-up and episode emails
- Website episode pages
- Monthly analytics review
What you receive
Handed over at the end. Yours to keep.
- A positioning and growth plan
- Optimised listings and episode metadata
- Clips and social posts for each episode
- Guest promotion kits
- Monthly performance reports
Positioning comes first
Listeners choose a show because it promises something specific: an industry, a perspective, a format they enjoy. If your show's description could fit a hundred other podcasts, it won't stand out in search results or recommendations. We sharpen the promise, then make sure the cover art, title, trailer and first episodes deliver it.
One episode, many formats
| Format | Where it goes |
|---|---|
| Full episode audio | Podcast apps |
| Full episode video | YouTube and Spotify video |
| Short clips | YouTube Shorts, Instagram, TikTok, LinkedIn |
| Quote graphics | LinkedIn, Instagram, X |
| Show notes and article | Your website, for search |
| Newsletter issue | Your subscribers' inboxes |
YouTube is a podcast platform
A large share of podcast listening now happens on YouTube, which also has far stronger search and recommendation than most podcast apps. Publishing full episodes and clips there, with good titles, thumbnails and chapters, often becomes the main source of new listeners. Our video editing and YouTube teams work together on this.
Guests are a distribution channel
Every guest has an audience. Making it easy for guests to share the episode, with clips, quotes and pre-written posts, extends each episode's reach. Guest swaps and appearances on related shows bring listeners who already enjoy podcasts on your topic.
Measuring what matters
Download counts alone hide a lot. We look at follower growth, listener retention through episodes, which topics and guests perform, and which channels bring new listeners, using data from podcast hosting, Apple Podcasts, Spotify and YouTube. Each month's report includes what to try next.
Before launching a new show
- A clear promise in one sentence
- Cover art readable at small sizes
- A short trailer
- Several episodes ready at launch
- A release rhythm you can sustain
- A plan for clips and video
Titles and descriptions people search for
Episode titles are often written for people who already know the show, using inside jokes or guest names unknown to new listeners. Searchers look for topics and questions. We write titles that say what the listener will learn, front-load the important words, and put guests' names where they help. Descriptions and show notes then expand on the topic with timestamps and links.
On YouTube, titles and thumbnails work together; we design both so each episode has a clear reason to click.
Building an audience you own
Platforms change their algorithms; an email list stays yours. A short newsletter with each episode, extra notes and links gives listeners a reason to subscribe, and gives you a direct way to announce live events, products or a new season.
How podcast marketing works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Audit
Show, listings, analytics and competing podcasts reviewed.
- 2
Plan
Positioning, channels and a sustainable promotion rhythm.
- 3
Set up
Listings, YouTube, website pages and newsletter optimised.
- 4
Promote
Clips, posts, guest kits and outreach for each episode.
- 5
Measure
Monthly analytics and recommendations.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Episode frequency | More episodes mean more clips, posts and metadata. |
| Clips per episode | Each video clip takes editing time. |
| Channels | More social platforms add posting and adaptation. |
| Outreach | Guest swaps and partnerships need research and follow-up. |
| Newsletter and website | Owned channels add writing and set-up. |
| Area | Tools |
|---|---|
| Hosting and analytics | Buzzsprout, Transistor, Captivate, Spotify for Creators, Apple Podcasts Connect |
| Video and clips | Premiere Pro, DaVinci Resolve, Descript, Opus Clip for drafts |
| Distribution | YouTube Studio, Buffer, Beehiiv, Mailchimp |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Publishing without promoting
Good episodes still need distribution to be found.
Vague show identity
If you can't say who the show is for in a sentence, listeners can't either.
Ignoring YouTube
For many shows it's the biggest discovery channel.
Judging by downloads alone
Retention and follower growth tell you more about the show's health.
Frequently asked questions
Can you guarantee more listeners?
No one can honestly guarantee numbers. We focus on the work that grows shows and report what's working each month.
Do you edit the episodes too?
Yes, through our podcast production and video editing services, so editing and marketing work together.
Should our podcast be on YouTube?
For most shows, yes. YouTube has strong search and recommendations and is a major place people listen.
Can you help us launch a new podcast?
Yes, with positioning, cover art, trailer, listings and a launch plan.
Do you run paid promotion?
Where it makes sense, through our ads services. Most podcast growth comes from organic channels and partnerships.
Can you find guests for our show?
Yes. We research relevant guests and handle outreach and scheduling if you want.
Do you market podcasts in Albanian or German?
Yes, as well as in English.
Which metrics do you report?
Followers, downloads, listener retention, top episodes and the sources of new listeners across platforms.
How is podcast marketing priced?
It is quoted on episode frequency, clips per episode, channels and outreach.
How many clips should we post per episode?
It depends on episode length and your channels. A few strong clips posted consistently usually beat many weak ones.
Can you repurpose our back catalogue?
Yes. Older episodes often contain great moments that can become clips, articles and compilations.
Do you work with video podcasts only?
No. Audio-only shows can use audiograms, quote graphics and articles, though adding video usually helps discovery.
Can you help us get on other people's podcasts?
Yes. We research relevant shows, pitch you as a guest and prepare a short guest kit with topics and a bio.
Should we publish on a schedule?
Yes. A regular rhythm helps listeners and platforms. Choose one you can sustain rather than a frequent one you'll abandon.
Can you write articles from episodes?
Yes. Episode-based articles on your website help search visibility and give listeners another way in.
Related services
Podcast Production
Editing, mixing, artwork and distribution.
Podcast Video Editing
Multi-camera podcast edits and clips.
Short-Form Video Editing
Reels, TikToks and Shorts that hold attention.
Video SEO
Titles, chapters and metadata that get videos found.
Social Media Management
Content, scheduling and community replies.
Podcast Marketing by industry
Get your show heard.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project