Pinterest ads for people planning what to buy
Gjethe manages Pinterest ad campaigns for visual brands: catalogue and shopping ads, standard, video and carousel Pins, keyword and interest targeting, Pinterest Tag and Conversions API tracking, and seasonal planning ahead of key moments. Management is quoted per project; ad spend is paid to the platform directly, and the test budget is agreed with you before launch.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Formats
- Standard, video, carousel, shopping
- Targeting
- Keywords, interests, actalikes
- Tracking
- Pinterest Tag + Conversions API
- Pricing
- Quoted per project
Definition
What is Pinterest ads?
Pinterest Ads management is running paid campaigns on Pinterest (promoted Pins, shopping and catalogue ads) to reach people who are searching for ideas and planning purchases, with tracking and optimisation towards traffic and sales.
People use Pinterest to plan: a kitchen renovation, a wedding, an outfit, a holiday, a dinner. They search with keywords and save ideas for later, which means they're often early in a purchase and open to discovering brands. That makes Pinterest unusual among social platforms, closer to a visual search engine, and particularly suited to home, fashion, beauty, food, travel and event businesses.
Who is it for?
Home and interiors
Furniture, décor and renovation brands reaching people planning projects.
Fashion and beauty
Products people save, compare and come back to buy.
Weddings and events
Planners, venues and suppliers reaching couples while they collect ideas.
Travel and food
Destinations, stays, recipes and products discovered during planning.
What's included, and what you keep
What's included
- Pinterest business account and Tag set-up
- Conversions API and catalogue connection
- Keyword and interest research
- Audience strategy including retargeting and actalikes
- Shopping and catalogue campaigns
- Standard, video and carousel Pin creative
- Seasonal campaign planning
- Pin copy and titles written for search
- Bid and budget optimisation
- Creative testing
- Landing page recommendations
- Monthly reporting
What you receive
Handed over at the end. Yours to keep.
- Verified tracking and catalogue
- Campaigns and audiences
- Pin creative sets
- Seasonal plan for the year
- Monthly performance report
Why timing matters on Pinterest
Pinterest users plan ahead. People start saving ideas for holidays, seasonal décor, weddings and gifts well before the event itself, so campaigns that start only when the season arrives can miss much of the planning phase.
We build a seasonal plan with you at the start: the moments that matter for your business, when to start reaching planners, when to switch towards buyers with shopping ads, and what creative each phase needs.
How Pinterest differs from other social ads
| Feed-based social | ||
|---|---|---|
| User mindset | Searching and planning | Browsing and catching up |
| Targeting | Keywords plus interests | Mostly interests and behaviour |
| Content lifespan | Pins can be found and saved long after posting | Posts fade quickly from feeds |
| Best creative | Inspiring, useful, product-in-context | Entertaining, fast, personal |
What a strong Pin includes
- A vertical image or video that looks good small
- The product shown in a real setting
- A short text overlay stating the idea or benefit
- A keyword-rich title and description
- A link to the exact product or page shown
How do Pinterest campaigns move people from idea to purchase?
We structure campaigns around the planning journey. Early on, awareness and consideration campaigns put inspiring Pins in front of people searching broad ideas, such as living-room styles or summer wedding themes. Those who engage, save or visit your site become a retargeting audience.
Closer to purchase, shopping and catalogue campaigns show specific products, with prices, to people already interested, and to the actalike audiences built from your customers. Measuring both stages matters: upper-funnel Pins often lead to sales that are recorded later, through search or a direct visit.
Because Pins keep being discovered after they're posted, good creative continues to bring visitors long after a campaign ends, especially when titles and descriptions use the words people search.
How Pinterest ads works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Seasonal plan
Key moments for your business mapped across the year, with when to reach planners and when to reach buyers.
- 2
Tag and catalogue
Pinterest Tag, Conversions API and product catalogue connected and verified.
- 3
Keyword research
Search terms people use on Pinterest for your category, used in targeting and Pin copy.
- 4
Pin creative
Vertical image, video and carousel Pins designed to inspire and show products in context.
- 5
Optimise by stage
Consideration and shopping campaigns adjusted separately, each judged on its own role.
- 6
Monthly review
Saves, clicks, checkouts and revenue reported, including purchases that happen later.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Catalogue size | Large catalogues need feed set-up and product groups. |
| Creative volume | More Pin variations each month mean more design work. |
| Seasonal campaigns | Several seasonal pushes need separate planning and creative. |
| Ad spend level | Larger budgets need more campaigns and management. |
| Markets | Each country needs its own targeting and localised Pins. |
| Area | Tools |
|---|---|
| Platform | Pinterest Ads Manager, Pinterest Trends, catalogues |
| Tracking | Pinterest Tag, Conversions API, GA4 |
| Creative | Figma, Photoshop, Premiere Pro |
| Reporting | Looker Studio |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Starting too late in the season
Planners start early. Late campaigns miss the research phase.
Using horizontal images
Pinterest is vertical. Wide images look small and get ignored.
Ignoring keywords
Pinterest is search-driven. Titles and descriptions should use the words people search.
Judging only last-click sales
Pinterest often influences purchases that happen later. Look at assisted conversions too.
Frequently asked questions
Is Pinterest right for my business?
It suits businesses with visual products and customers who plan purchases: home, fashion, beauty, food, travel, weddings and events. It's usually a weaker fit for many B2B services.
What are actalike audiences?
Pinterest's name for lookalike audiences: people similar to your existing customers or site visitors.
Can you advertise our whole product catalogue?
Yes. We connect your catalogue so Pinterest can show shopping ads for individual products, grouped and bid on by category.
Do you create the Pins?
Yes. We design image, video and carousel Pins from your product photos or new content.
Is ad spend included?
No. Ad spend is paid to Pinterest directly; our fee covers strategy, creative and management.
Who owns the ad account?
You do. Campaigns run in your Pinterest business account.
Do you also manage organic Pinterest?
We can, as part of social media management: boards, regular Pins and keyword optimisation.
How do you measure results?
Through the Pinterest Tag and Conversions API, with clicks, saves, checkouts and revenue reported alongside GA4 data.
Can we use the same creative as Instagram?
Sometimes, but Pins usually work better with text overlays, a planning angle and the product shown in context. We adapt rather than copy.
Is there a minimum contract?
No. Management is month to month.
Do you need professional product photos?
Good photos help, but they don't have to be studio shots. Products shown in real settings often perform better on Pinterest. We can also edit and adapt your existing images, see product photo editing.
Which countries can we advertise in?
Pinterest ads are available in many countries, including most of Western Europe and North America. We confirm availability for your markets during planning.
Can you take over our existing Pinterest account?
Yes. We review current campaigns, tracking and Pins, keep what works and restructure the rest gradually.
How is Pinterest tracking set up?
We install the Pinterest Tag on your site, add the Conversions API for more reliable server-side events, and verify that page visits, add-to-cart and checkout events reach Pinterest correctly before spending.
Does Pinterest work for services, not just products?
It can, for services people plan visually, wedding suppliers, interior designers, travel and event businesses. For most B2B services, other channels are usually a better fit.
Related services
Meta Ads
Facebook and Instagram campaigns with proper tracking.
Social Media Graphics
Posts, carousels, stories and ad creatives.
Product Photo Editing
Clean, consistent, marketplace-ready images.
E-commerce Operations
Listings, catalogue, orders, returns and store admin for Shopify and WooCommerce.
Social Media Management
Content, scheduling and community replies.
Further reading
Reach planners on Pinterest.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project