Social media graphics that look like your brand
Gjethe designs social media graphics: feed posts, carousels, stories, highlight covers, profile banners, ad creatives and editable templates for Instagram, LinkedIn, Facebook, Pinterest, TikTok and YouTube. Designs follow your brand, use the right sizes for each platform and are delivered as ready-to-post files or templates your team can reuse.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Platforms
- Instagram, LinkedIn, Facebook, Pinterest, TikTok
- Formats
- Posts, carousels, stories, ads, covers
- Templates
- Figma or Canva
- Revisions
- Two rounds included
Definition
What is social media graphics?
Social media graphics are the static and lightly animated images designed for social platforms (posts, carousels, stories, covers and ads) sized and composed for how each platform displays content.
Social feeds are crowded and fast. Graphics need to communicate one idea in a glance, look consistent enough that followers recognise you, and be readable on a phone screen. A set of well-designed templates solves most of this: your posts look cohesive, production gets faster, and anyone on your team can create on-brand content.
Who is it for?
B2B and LinkedIn
Carousels and data posts that share expertise.
E-commerce
Product posts, launches and promotions.
Local businesses
Menus, events and offers in a consistent style.
Teams posting in-house
Templates that keep everyone on brand.
What's included, and what you keep
What's included
- Visual direction for social
- Feed post designs
- Carousel designs
- Story and Reel cover designs
- Highlight covers
- Profile and banner images
- Paid ad creatives in every size
- Quote, tip and data post formats
- Editable template set
- Platform size adaptations
- Simple animated posts
- Two rounds of revisions
What you receive
Handed over at the end. Yours to keep.
- Ready-to-post images
- Editable templates in Figma or Canva
- Platform size guide
- Profile banners and covers
- Asset folder organised by campaign
Common social image formats
Platforms change specifications occasionally; we check current requirements for each project.
| Format | Typical ratio | Where |
|---|---|---|
| Portrait post | 4:5 | Instagram and Facebook feeds |
| Square post | 1:1 | Most feeds |
| Vertical story | 9:16 | Stories, Reels covers, TikTok |
| Pin | 2:3 | |
| Landscape | 1.91:1 or 16:9 | Link previews, LinkedIn, YouTube thumbnails |
Why carousels work
Carousels let you teach, tell a story or compare options across several slides. The first slide works like a headline: it must earn the swipe. Each following slide delivers one point, and the last gives a clear takeaway or next step.
Because people spend more time with carousels and often save them for later, they're especially useful for educational and expert content on LinkedIn and Instagram. We design carousel templates with consistent structure so new ones are quick to produce.
Readable on a phone
- Large, short headlines
- High contrast between text and background
- One idea per graphic
- Important content away from edges and buttons
- Logo present but not dominant
Templates your team will actually use
Templates only help if they're easy. We build a small set of formats that cover most of what you post (announcements, tips, quotes, products, events) with locked brand elements and clearly editable text and image areas.
We deliver them in the tool your team already uses, usually Canva or Figma, with a one-page guide showing which template to use when.
Planning graphics around content pillars
Most brands post a handful of recurring content types: tips, product features, customer stories, announcements, behind-the-scenes moments. Giving each type its own recognisable template helps followers know what they're looking at before they read.
We design a template family around your content pillars, sharing the same colours, type and logo position, with enough variation that the feed doesn't look repetitive.
Designing ads versus organic posts
Organic posts are seen mainly by followers who already know you; ads reach people who don't. Ad creatives need to communicate the offer and brand faster, often in the first glance, and are usually tested in several versions.
We design ad sets with variations of headline, image and layout so your ads manager can test them, and keep text concise because platforms show less of it in some placements.
Using real photos well
Graphics with real photos of your products, people and place usually feel more trustworthy than stock imagery. We crop, colour-correct and lay out your photos consistently, and give simple guidance for shooting new ones on a phone.
Where stock is needed, we use properly licensed images and avoid using them in ways that suggest they show your own team, clients or premises.
Keeping graphics consistent across a team
When several people post for a brand, the feed can drift quickly: new fonts appear, colours shift, logos move around. Templates with locked elements prevent most of this, and a simple review step catches the rest.
We include a one-page guide with do's and don'ts and examples of good posts, so new team members can follow the style from their first day.
How social media graphics works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Brief
Platforms, goals, content types and brand assets.
- 2
Direction
A few sample posts establishing the look.
- 3
Design
Posts, carousels and templates produced.
- 4
Adapt
Sizes created for each platform.
- 5
Review
Two rounds of revisions.
- 6
Hand over
Files and templates delivered with a short guide.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of designs | More posts each month mean more design. |
| Template set size | More formats take longer to build. |
| Platforms | Adapting to many sizes adds work. |
| Animation | Animated posts take longer than static ones. |
| Copy | Writing post text adds time if needed. |
| Area | Tools |
|---|---|
| Design | Figma, Adobe Photoshop, Adobe Illustrator |
| Templates | Canva, Figma |
| Motion | After Effects for animated posts |
| Imagery | licensed stock, your product and team photos |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Tiny text
Text that's readable on a desktop is often unreadable on a phone.
Inconsistent styles
Random designs make your feed look unprofessional.
Too much on one graphic
Split complex ideas into a carousel.
Wrong sizes
Cropped images cut off key content. Design for each format.
Frequently asked questions
Do you provide Canva templates?
Yes. We build editable Canva templates so your team can create on-brand posts without a designer.
Can you design regularly each month?
Yes, as a monthly design package or as part of social media management.
Do you write the post text?
On request. Our social media and copywriting services cover captions and on-image text.
How do revisions work?
Two rounds of revisions are included on each batch of designs.
Can you design ad creatives?
Yes, in every placement size, with variations for testing.
Do you use stock photos?
Licensed stock where suitable, but real photos of your products, team and premises usually perform better and are more honest.
Can you animate posts?
Yes, with simple motion for posts and stories. See motion graphics for more complex animation.
Can you design LinkedIn carousels?
Yes. LinkedIn document carousels are a common request for B2B clients.
Do I own the designs?
Yes. All designs and templates are yours.
Can you match our existing feed?
Yes, or refresh it if the current style isn't working.
Can you design YouTube channel art and thumbnails?
Yes. Channel banners are part of this service; for thumbnails, see YouTube thumbnail design.
Do you design for TikTok?
Yes, cover images, on-screen text styles and graphic overlays for TikTok videos.
Can you design graphics in several languages?
Yes. We adapt text and layouts for Albanian, English, German and other languages, checking that longer words still fit.
How many templates do we need?
Most brands manage well with six to ten formats covering their main content types. We'll recommend a set based on what you post.
Can you design graphics for LinkedIn company pages and personal profiles?
Yes, including banners, featured section images and post templates for founders and staff.
Related services
Social Media Management
Content, scheduling and community replies.
Graphic Design
Marketing material, print and everyday graphics.
Brand Identity Design
Logo, colour, type and guidelines as one system.
Meta Ads
Facebook and Instagram campaigns with proper tracking.
Motion Graphics
Animated titles, logos, lower thirds and UI motion.
Social Media Graphics by industry
Refresh your feed.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project