Explainer videos that make your product click
Gjethe produces animated explainer videos that explain a product, service or idea in about 60 to 90 seconds: script, storyboard, custom illustration, animation, professional voiceover, music and sound design. Styles include 2D motion graphics, character animation, product UI animation and whiteboard. Each stage is approved before the next, with two rounds of revisions.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Typical length
- About 60–90 seconds
- Styles
- 2D, motion graphics, UI, whiteboard
- Includes
- Script, storyboard, voice, music
- Approvals
- At every stage
Definition
What is explainer videos?
An explainer video is a short video, usually animated, that explains what a product or service does, who it's for and why it matters, typically placed on a homepage, landing page, sales deck or ad.
Most people decide within moments whether they understand what you do. If your product is new, technical or abstract, words on a page often aren't enough. A good explainer shows the problem, the solution and the result in a way people grasp immediately and remember. The script does most of the work; animation brings it to life.
Who is it for?
SaaS and tech
Products that are hard to explain with screenshots alone.
Startups
Homepage and pitch videos that make a new idea clear to customers and investors.
Fintech and insurance
Complex processes made simple and trustworthy.
Healthcare and public services
Patient information and public guidance people can follow.
What's included, and what you keep
What's included
- Discovery call and creative brief
- Script writing
- Visual style frames
- Storyboard
- Custom illustration
- Animation
- Product UI animation
- Professional voiceover
- Licensed music
- Sound design
- Captions
- Two rounds of revisions per stage
What you receive
Handed over at the end. Yours to keep.
- Approved script and storyboard
- Final explainer video in HD or 4K
- Vertical and square cut-downs on request
- Caption files
- Illustration assets for reuse
From idea to animation
Each stage is approved before the next starts, so there are no surprises at the end.
- 01
Script
The message written and timed to the target length.
- 02
Style frames
A few finished frames showing the look of the video.
- 03
Storyboard
Every scene sketched alongside the script.
- 04
Voiceover
Professional voice recorded to the approved script.
- 05
Animation
Scenes animated to the voice, then music and sound added.
Which explainer style fits?
| Style | What it looks like | Good for |
|---|---|---|
| Motion graphics | Shapes, icons, text and data animated cleanly | Tech, finance and B2B |
| Character animation | Illustrated people in scenes | Consumer products and stories |
| Product UI | Your interface animated with highlights | Software and apps |
| Whiteboard | Drawings appearing on a white background | Education and processes |
| Mixed media | Live footage combined with animation | Physical products and services |
Why the script matters most
Viewers remember one or two ideas from a short video. The script decides which ones. A strong explainer script starts with a problem the viewer recognises, introduces your solution in plain words, shows how it works in a few concrete steps and ends with a clear next action.
Spoken English runs at roughly 150 words a minute, so a 60-second video holds about 150 words. That limit forces clarity. We write, read aloud and trim until every sentence earns its place, and get your approval before any visual work begins.
Where to use an explainer
- Homepage hero or below the headline
- Product and landing pages
- Sales decks and demos
- Onboarding emails and in-app help
- Paid social and YouTube ads, as cut-downs
- Trade show screens, with captions
Measuring whether an explainer works
An explainer should change something measurable: more sign-ups from the homepage, fewer support questions, better conversion on a landing page, or sales calls that start further along. Before launch, we agree what you'll watch and how, video play rate, watch time, and conversion for visitors who watched against those who didn't.
Video hosting platforms such as Wistia or Vimeo report where viewers stop watching. If many leave at the same moment, that scene is the one to tighten in the next version.
Explainers for complex and regulated topics
Financial products, healthcare information and public services need accuracy as much as clarity. For these, we involve your subject-matter experts or compliance team at the script stage, keep claims precise and add on-screen disclaimers where needed.
Simplifying without misleading is the skill. Animation helps here, because metaphors and diagrams can show how something works without overwhelming the viewer with detail they don't need.
How explainer videos works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Discovery
Audience, message, use case and style references discussed.
- 2
Script
Written, timed and approved.
- 3
Design
Style frames and storyboard approved.
- 4
Voice
Voice selected and recorded.
- 5
Animate
Scenes animated with music and sound design.
- 6
Deliver
Final review, revisions and exports for each use.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Length | Each additional second needs more design and animation. |
| Style | Character animation costs more than clean motion graphics. |
| Illustration | Custom illustration costs more than icon-based design. |
| Voiceover | Premium voices and extra languages add cost. |
| Versions | Cut-downs, aspect ratios and translations add work. |
| Area | Tools |
|---|---|
| Animation | Adobe After Effects, Lottie, Rive |
| Design | Adobe Illustrator, Figma |
| Audio | Adobe Audition, licensed music libraries |
| Review | Frame.io |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Explaining every feature
Focus on the main problem and benefit. Details belong on the page.
Approving visuals before the script
Changing the script later forces costly animation changes.
Too long
Longer explainers lose viewers. Keep it tight.
No captions
Videos on autoplay start muted. Captions keep the message.
Jargon
Use your customers' words, not internal terminology.
Frequently asked questions
How long should an explainer video be?
Most work best at about 60 to 90 seconds. Shorter versions suit ads; longer ones can work for detailed product walkthroughs.
Do you write the script?
Yes. We write it from your brief and discovery call, and you approve it before design starts.
Can we choose the voice?
Yes. We share voice samples in the language, accent and tone you want. Albanian, English and German voices are available, among others.
Can you animate our app's interface?
Yes. We recreate or animate your UI from Figma files or screenshots, with highlights and zooms on key features.
How do revisions work across stages?
Two rounds of revisions are included at each stage (script, storyboard and animation) so changes happen when they're cheapest.
Can we use the illustrations elsewhere?
Yes. Illustrations created for your video are delivered for use on your website, presentations and social media.
Can you make versions in other languages?
Yes. We can record new voiceovers and adapt on-screen text for each language.
Do you produce whiteboard animations?
Yes. Whiteboard style works well for education and step-by-step processes.
Can the explainer be used as an ad?
Yes, usually with shorter cut-downs that open with a hook and include a stronger call to action.
Can you animate our existing brand characters?
Yes, if you own the rights. Send the source files and guidelines and we'll keep them on-model.
Is music included?
Yes. We use music licensed for commercial use and add sound design to the animation.
Can you host the video for us?
We deliver files ready for YouTube, Vimeo, Wistia or self-hosting, and can advise on the best option for your site's performance and analytics.
Can the explainer include live footage of our team or product?
Yes. Mixed-media explainers combine your real footage with animated graphics, which can build trust while keeping explanations clear.
What do you need from us to start?
A short brief: who the video is for, the problem you solve, how it works, what makes you different, your brand assets and examples of videos you like.
Can we update the video later?
Yes. Because we keep organised project files, changing a price, screen or line of voiceover later is much simpler than starting again.
Related services
Motion Graphics
Animated titles, logos, lower thirds and UI motion.
2D Animation
Character and illustrated animation.
Voiceover & Audio
Narration, clean-up, music and sound design.
Copywriting
Sales copy for pages, ads and emails.
Landing Pages
Single-purpose pages for ads, launches and lead capture.
Corporate Video Editing
Brand films, training and internal communications.
Explainer Videos by industry
Explain it in a minute.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project