Graphic design for everything your brand puts out
Gjethe designs marketing and business materials: brochures, flyers, posters, business cards and stationery, menus, infographics, ebooks and reports, banners and signage, merchandise, certificates and email templates. Every project includes source files, web-ready exports and print-ready PDFs with bleed and crop marks, with two rounds of revisions.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Brochures, flyers, menus, signage
- Digital
- Infographics, ebooks, email, banners
- Files
- Source, web and print-ready
- Revisions
- Two rounds included
Definition
What is graphic design?
Graphic design is the craft of combining type, images, colour and layout to communicate a message visually, in printed and digital materials.
Every brochure, menu, poster and report says something about your business before anyone reads a word. Clear hierarchy, consistent branding and good typography make materials easy to understand and look professional; cluttered layouts and stretched logos do the opposite. We design materials that fit your brand and are prepared properly for print or screen, so what you approve is what you get.
Who is it for?
Restaurants and hospitality
Menus, signage and promotional materials.
B2B companies
Brochures, reports, case studies and sales materials.
Events
Posters, programmes, badges and banners.
Non-profits
Annual reports, campaign materials and fundraising packs.
What's included, and what you keep
What's included
- Brochures and catalogues
- Flyers and posters
- Business cards and stationery
- Restaurant menus
- Infographics
- Ebooks, reports and whitepapers
- Banners, roll-ups and signage
- Merchandise and apparel
- Email and newsletter templates
- Certificates and invitations
- Display ad sets
- Print-ready file preparation
What you receive
Handed over at the end. Yours to keep.
- Source files (AI, PSD, INDD or Figma)
- Web-ready exports (PNG, SVG, WebP, PDF)
- Print-ready PDF with bleed and crop marks
- Editable templates on request
- Printer specifications
Print-ready means
Details that prevent costly print mistakes.
- CMYK or the printer's colour profile
- Bleed added beyond the trim edge
- Text kept inside safe margins
- Images at print resolution
- Fonts embedded or outlined
- Spot colours and finishes marked where used
Hierarchy makes design readable
People scan before they read. Good layouts guide the eye: the most important message first and largest, supporting information next, details last. Consistent spacing, alignment and a limited number of type sizes make even dense material feel calm.
We start with your content and goal, what should someone do after seeing this?, and build the layout around that, rather than decorating text after the fact.
Common formats
| Material | Typical considerations |
|---|---|
| Flyer | One clear message, strong headline, call to action |
| Brochure | Folds, page flow, consistent grid |
| Menu | Readability in low light, price alignment, allergens |
| Infographic | Accurate data, clear flow, mobile readability |
| Roll-up banner | Readable from distance, key content at eye level |
| Report | Long-form typography, charts, accessible PDF |
Accessible documents
Reports and brochures published as PDFs should be usable by people with screen readers and low vision. We use sufficient contrast, real text instead of images of text, logical reading order and, for documents that need it, tagged PDFs exported from InDesign.
It's usually much easier to build accessibility in from the start than to fix a finished document.
Designing for print versus screen
Print and screen behave differently. Screens display colour in RGB and can show bright, saturated tones that printers can't reproduce in CMYK; printed colours can look duller than expected unless the design accounts for it. Paper stock, coatings and finishes also change how colour and text appear.
When a design will appear in both places, we prepare separate files and, for important print runs, recommend a printed proof before the full order. It's the most reliable way to avoid surprises.
Working with your existing brand
If you already have brand guidelines, we follow them closely: approved fonts, colours, logo spacing and image style. Where guidelines don't cover a format (a large-format banner, a menu, a report) we extend the system in a way that stays consistent.
If you don't have guidelines, we design within a small, consistent set of choices and can document them, so future materials match. For a full system, see brand identity design.
Infographics that are accurate as well as attractive
An infographic should make data easier to understand, not more impressive-looking at the cost of truth. We keep scales honest, label axes and sources, avoid 3D charts that distort proportions and choose chart types that fit the comparison being made.
We check every number against your source data before delivery and include the source on the graphic, which also makes it more credible when shared.
How graphic design works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Brief
Purpose, audience, content, format and print or digital use.
- 2
Content
Text and images gathered; we can help write or source them.
- 3
Layout
First design in your brand style.
- 4
Revise
Two rounds of feedback and refinement.
- 5
Prepare
Files prepared to printer or platform specifications.
- 6
Deliver
Source, web and print files handed over.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Page count | Multi-page documents take longer than single sheets. |
| Content readiness | Writing or editing copy adds time. |
| Custom illustration | Illustrations and infographics take extra design. |
| Number of formats | Adapting a design to many sizes adds work. |
| Print finishes | Special finishes need extra file preparation. |
| Area | Tools |
|---|---|
| Layout | Adobe InDesign, Figma |
| Graphics | Adobe Illustrator, Photoshop |
| Templates | Canva for client-editable templates |
| Print prep | Acrobat preflight |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Too much text
Cramming everything in makes nothing readable. Prioritise.
Low-resolution images
Web images look blurry in print.
No bleed
Without bleed, white edges appear after trimming.
Inconsistent branding
Off-brand colours and fonts weaken recognition.
Frequently asked questions
Do you handle printing?
We prepare print-ready files to your printer's specifications and can recommend printers. Printing itself is arranged and paid separately.
Can you write the text too?
Yes. Our copywriters can write or edit content for brochures, flyers and reports.
How do revisions work?
Two rounds of revisions are included on each design.
Can you make templates our team can edit?
Yes, in Canva, Figma, PowerPoint or InDesign, depending on who will edit them.
Do you design restaurant menus?
Yes, for print and digital, with readable layouts, clear prices and allergen information.
Can you design infographics from our data?
Yes. Send the data and key message, and we'll design an accurate, readable infographic.
Do I get the source files?
Yes. Source files are included so you or another designer can edit later.
Do you use stock images?
Where suitable, we use properly licensed stock or free-licence images. Photos of your team, premises or products should be real.
Can you design in Albanian and German?
Yes. We design multilingual materials and check text fits in each language.
Can you design merchandise?
Yes, T-shirts, tote bags, mugs and more, prepared to the supplier's print method.
Can you design a whole catalogue?
Yes. Product catalogues are built on a consistent grid and master pages in InDesign, so adding or updating products later is straightforward.
Can you design signage for our premises?
Yes, from window graphics to wayfinding signs, prepared to your sign maker's specifications.
Can you design an accessible PDF report?
Yes. We design with contrast, reading order and real text in mind and export tagged PDFs from InDesign where accessibility is required.
Can you resize an existing design for other formats?
Yes. Adapting a finished design to new sizes and formats is a common, efficient request.
Can you design an ebook or lead magnet?
Yes. We design ebooks, guides and checklists as attractive PDFs that work on screen and in print.
What do you need to start a design?
The text, any images and logos, the format and size, and whether it's for print or digital. If you're printing, your printer's specifications help.
Can you design posters for events?
Yes, with versions for print, social media and digital screens from the same design.
Related services
Brand Identity Design
Logo, colour, type and guidelines as one system.
Logo Design
Distinctive logos with every file you need.
Social Media Graphics
Posts, carousels, stories and ad creatives.
Packaging Design
Boxes, labels and print-ready dielines.
Presentation Design
Sales, company and keynote decks.
Copywriting
Sales copy for pages, ads and emails.
Illustration
Custom illustrations for brands, products and editorial.
Infographic Design
Data and processes turned into clear visuals.
Graphic Design by industry
Design your next piece.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project