Wix & Squarespace websites that don't look templated
Gjethe builds customised Wix and Squarespace websites with original design, platform features such as bookings, stores and member areas, custom code where the platform allows it (Wix Velo, CSS and JavaScript injection) and proper SEO set-up. The site runs on your own account, so your team keeps editing it easily.
- Free first consultation
- Written quote for your project
- Flexible payment milestones
At a glance
- Platforms
- Wix, Squarespace 7.1
- Features
- Bookings, stores, members
- Custom code
- Wix Velo, CSS, JavaScript
- Ownership
- Your account and plan
Definition
What is Wix & Squarespace?
Wix and Squarespace development means building a website on these all-in-one website builders and customising it beyond their templates with original layouts, styling, platform apps and custom code.
Wix and Squarespace are a sensible choice when a small team wants to manage its own site without developers. The problem is that most sites on them look like their starting template. We design from scratch, use the platform's more advanced features, and set up SEO properly, while keeping the editing experience you chose the platform for. If another platform would serve you better, we tell you before starting. If the platform starts to hold your business back, we tell you plainly and explain the options.
Who is it for?
Small businesses and solo professionals
Coaches, therapists, photographers and consultants who want to update their own site easily.
Service businesses with bookings
Salons, studios and practitioners who need appointment booking built into the site.
Creatives and portfolios
Photographers, designers and artists for whom image-led layouts matter most.
Owners of a dated builder site
You like your platform but the site looks generic and doesn't bring enquiries.
What's included, and what you keep
What's included
- Original design, not a template edit
- Platform set-up and site structure
- Wix Velo or Squarespace code injection where needed
- Wix Bookings or Squarespace Scheduling
- Online store set-up
- Member areas and gated content
- Blog and portfolio layouts
- SEO settings, URLs and redirects
- Forms and email marketing connections
- Editing walkthrough for your team
What you receive
Handed over at the end. Yours to keep.
- The live site on your own Wix or Squarespace account
- Design file in Figma
- Configured apps and integrations
- SEO checklist completed
- A short guide to editing your site
Wix or Squarespace?
| Wix | Squarespace | |
|---|---|---|
| Strength | Flexibility and a large app market | Polished, image-led design out of the box |
| Custom code | Wix Velo for real logic and databases | CSS and JavaScript injection |
| Bookings | Wix Bookings | Squarespace Scheduling (Acuity) |
| Best for | Businesses needing apps and custom features | Creatives, portfolios and simple stores |
How do we make a builder site look custom?
We design the site in Figma first, without starting from a template, so the layout is shaped by your content rather than a demo business. Then we build it on the platform, using its layout tools for structure and custom CSS for the details templates don't expose, spacing, typography, hover states and image treatments.
On Wix, Velo lets us add real logic: filtered listings from a database, custom forms, member-only content and connections to external services. On Squarespace, code injection and careful use of blocks give a similar level of polish within the platform's rules.
Throughout, we keep your ability to edit intact. Custom code is limited to where it is needed and documented, so routine changes stay in the visual editor you chose the platform for.
SEO settings we always configure
- Unique page titles and meta descriptions
- Clean, readable URL slugs
- Alt text on every image
- Heading structure with one H1 per page
- 301 redirects from any old URLs
- Google Search Console verification and sitemap submission
- Business details consistent with your Google Business Profile
Built-in features we often set up
Bookings and scheduling
Services, staff calendars, buffers, reminders and deposits configured around how you actually work.
Online store
Products, variants, shipping zones, tax and order notifications for small and medium catalogues.
Member areas
Gated pages, downloadable resources and member-only content for clients or subscribers.
Email campaigns
Newsletters and automated emails using the platform's built-in tools or your existing provider.
How Wix & Squarespace works, step by step
Every step has a clear output you can review. Timing is agreed in your quote.
- 1
Platform check
We confirm Wix or Squarespace fits your needs, and say so if a different platform would serve you better.
- 2
Structure
Pages, navigation and the content each page needs.
- 3
Design
An original design created in Figma for your approval.
- 4
Build
Site built on your account with custom styling and code where useful.
- 5
Features
Bookings, store, members and forms configured and tested.
- 6
SEO and handover
Metadata, redirects and a walkthrough so you can edit confidently.
Tools, and what shapes your quote
Pricing is based on your project and agreed in your quote. These are the things that move it.
| Factor | Why it matters |
|---|---|
| Number of pages | More unique pages mean more design and build. |
| Platform features | Bookings, stores and member areas each add set-up and testing. |
| Custom code | Velo logic or advanced CSS goes beyond the visual editor. |
| Content | Writing and image preparation add time if not ready. |
| Migration | Moving from another platform with redirects. |
| Area | Tools |
|---|---|
| Wix | Wix Editor / Studio, Wix Velo, Wix Bookings, Wix Stores |
| Squarespace | Squarespace 7.1, Fluid Engine, code injection, Squarespace Commerce |
| Design | Figma |
| Integrations | Mailchimp, Google Workspace, Zapier |
Common mistakes to avoid
What we see go wrong most often, and how a good project avoids it.
Using the template's demo structure
Template pages are built for a fictional business. Plan pages around your customers' questions instead.
Leaving SEO settings blank
Page titles, descriptions and URL slugs default to generic values unless someone sets them.
Heavy images
Uploading full-size photos slows pages; resize before uploading.
Building on someone else's account
The site and billing should be in your name from the start.
Frequently asked questions
Can a Wix or Squarespace site rank on Google?
Yes, if it's set up properly, page titles, descriptions, clean URLs, alt text, sitemaps and fast pages. The platform matters less than the content and set-up.
Can you move my site from Wix to another platform?
Yes. Content can be rebuilt on WordPress, Webflow or Next.js, with redirects to keep your rankings. See website migration.
Will I be able to edit the site myself?
Yes, that's the main benefit of these platforms. We build with editing in mind and show you how.
Who pays for the subscription?
You do, directly to Wix or Squarespace, on the plan that suits your site.
When would you advise against Wix or Squarespace?
When you need complex integrations, large catalogues, multi-language SEO at scale or full control over performance. A custom build fits those better.
Can you just redesign my existing Wix site?
Yes. We can redesign within your current site and keep your content, bookings and store settings.
Is Wix or Squarespace cheaper than a custom website?
Usually cheaper to build, with a monthly platform fee instead of separate hosting. Over several years the total can be similar, so choose based on how you want to manage the site rather than on build cost alone.
Can you set up online booking on my site?
Yes. We configure Wix Bookings or Squarespace Scheduling with your services, staff, opening hours, buffers between appointments, confirmation emails and, if you want, deposits or prepayment.
Can I sell products on Wix or Squarespace?
Yes, both platforms handle small to medium catalogues well. We set up products, payments, shipping, tax and order emails. For large catalogues or complex requirements, Shopify is usually a better fit.
Can you connect my site to my email newsletter?
Yes. Sign-up forms can feed Mailchimp, the platform's own email tool or other providers, with consent checkboxes for GDPR.
What do you need from me to start?
Access to your Wix or Squarespace account (or permission to create one in your name), your logo, the services or products you offer, and any text and photos you already have. Gaps can be filled with copywriting and photo editing.
Related services
Webflow Development
Designer-friendly Webflow sites with a structured CMS.
Website Development
Custom business websites on Next.js, React or WordPress.
Website Redesign
Rebuild an outdated site without losing traffic.
Website Migration
Platform and host moves that keep your rankings.
Local SEO
Google Business Profile and map-pack visibility.
Wix & Squarespace by industry
Make your builder site your own.
Tell us what you need. You get an honest assessment, a clear plan and a written quote. The first consultation is always free.
- What happens next
- 1You tell us what you need
- 2We aim to reply within 24 hours with questions
- 3You get a written quote for your project